Tiger Woods shares motive for sporting purple as model launches after Nike break up
Tiger Woods has revealed the rationale why he all the time wears purple on Championship Sunday at golf tournaments, with the choice influencing his new attire line. The 15-time main winner is about to return to motion on the Genesis Invitational on Thursday, his first look for the reason that 2023 Masters – the primary time he will not be enjoying in Nike gear as an expert.
This comes following the end of his partnership with Nike after a long and successful partnership of 27 years. Woods launched the brand new attire line with TaylorMade and the model has been named Sun Day Red. The identify derives from the standard color of purple that the American wears on the ultimate day of golf tournaments.
The brand, a tiger emblem, can be made up of 15 stripes, which represents the variety of majors he received all through his illustrious profession. At the official launch, Woods defined one more reason for the choice behind the model identify and it stems from his childhood. “It’s the right time in my life,” Woods mentioned on the launch in Los Angeles.
“It’s transitional. I’m not a kid anymore. I want to have a brand I’m proud of going forward. Sunday red – it’s me. It started with Mom [Kultida]. She thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red, Stanford is red.
“We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.” The partnership was confirmed with the launch of the Sun Day Red web site, which said an official launch would arrive on May 1.
A quote from Woods on the web site reads: “I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.
“Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”
Woods’ first contract with Nike signed in 1997 was reportedly price £31.7 million ($40m) break up over a interval of 5 years. The relationship continued all through his profession, together with his final deal signed again in 2013, which is estimated to have been price £159 million ($200m) over ten years.