BrewDog set to triple bars enterprise to 300 venues in growth plan
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rewDog has mentioned it plans to triple the dimensions of its bars and resorts enterprise to round 300 venues by 2030.
The Scottish brewer and pub model mentioned its gross sales surged throughout the bar enterprise over the previous yr because it was boosted by its speedy growth.
BrewDog launched its first bar web site in Aberdeen in 2008 and now has greater than 100 venues, together with websites in Las Vegas, Berlin and Brisbane.
The newest development ambitions will see the enterprise open new bars within the UK, India, Italy, Netherlands, Australia, USA and Thailand this yr, with plans for websites in China and South Korea additional down the road.
In the UK, BrewDog is ready to focus on bigger format venues much like its flagship bar in London, Waterloo, in addition to websites in journey areas as a part of its partnership with SSP, which is able to embody its first opening at Gatwick airport in December.
The group may also goal new lodge openings within the UK as a part of the plan.
It got here because the hospitality model revealed that revenues from BrewDog bars elevated by £44 million, or 68%, in 2022 in comparison with the earlier yr.
BrewDog mentioned it anticipated bar revenues to extend by an extra 25% in 2023.
James Watt, chief government officer of BrewDog, mentioned: “Last year we opened our two most ambitious bars yet in Las Vegas and Waterloo, and in a tough economic climate both have vastly exceeded our expectations.
“The success of our new landmark locations is testament to our strategy of investing in high-footfall locations and creating unique environments that redefine the bar experience – everything from coffee shops and workspaces, to hidden cocktail bars, podcast studios, ping pong, bowling and our own beer school.
“In some locations we even have a micro-brewery on site, so our customers can learn to brew for themselves.”