Buyout corporations play TAG with £150m journey agent to the celebrities

A pack of main non-public fairness corporations are circling TAG, a journey agent which organises the itineraries of pop stars corresponding to Lady Gaga and Rihanna.

Sky News understands that ECI Partners and Livingbridge are among the many suitors pursuing the corporate.

The public sale, which is being run by bankers at Rothschild, is now in its second spherical.

Equistone, one other outstanding non-public fairness agency, has additionally reportedly tabled a suggestion.

Formerly often called The Appointment Group, TAG has turn into a favoured alternative for celebrities making journey preparations for themselves and their entourages.

The firm was based by John Gianquitto and Maurice Veronique in 1988, and now employs greater than 300 folks.

Three a long time later, a majority stake within the firm was bought to Apiary Capital, a non-public fairness agency.

Its different publicly disclosed shoppers have included Depeche Mode, Foo Fighters and Jay-Z.

Travel trade insiders stated the corporate might now be valued at roughly £150m, though the extent at which affords had been being pitched was unclear.

None of these contacted by Sky News would remark, or reply, on Wednesday.