Price-of-living disaster blamed for shoppers chopping summer time holidays brief

Sep 10, 2023 at 9:59 AM

olidaymakers are taking shorter journeys attributable to cost-of-living pressures, new figures present.

Advantage Travel Partnership, a community of unbiased journey brokers, mentioned the common size of holidays bought by its members for this summer time was 7.6 nights.

The firm’s chief industrial officer, Kelly Cookes, described this determine as “lower than I would expect it to be”, as in 2019 – earlier than the coronavirus pandemic – the whole was round 10 nights.

She went on: “What we have seen from doing investigation into the data and speaking to members is that consumers do not want to trade down on the quality of their holiday, but we know that costs have increased.

“They perhaps can’t afford to do the 10 nights or the 14 nights that they did before.

“What they’re doing instead is maintaining the quality but decreasing the length of stay in resort, so that they can continue to enjoy the holiday that they would have done previously.”

Advantage Travel Partnership mentioned its newest knowledge exhibits many individuals are reserving sooner than standard and selecting all-inclusive resorts to allow them to “budget for the year ahead”.

The firm additionally commissioned a survey of two,000 UK adults which steered 70% of individuals aged 18-24 are “somewhat or very likely” to regulate the time of 12 months they journey because of altering climate patterns, in comparison with only a quarter (25%) of individuals aged over 64.