Oxford Street rebound goes on as flagship NBA Retailer opens at former sweet retailer web site

“London’s iconic Oxford Street is the ideal location to open a dynamic, expanded retail space and reflects the success of our licensing and merchandise business in the UK,” stated NBA Europe and Middle East Associate Vice President, Global Partnerships, Steve Griffiths. “With a diverse range of NBA products, apparel and footwear, this new flagship store will be a destination for casual and devoted fans not only in the UK but visiting from around the world.”