The Sidemen to open first excessive road restaurant as Sides hen model expands
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ouTube sensations The Sidemen are set to open their first standalone excessive road restaurant this 12 months as a part of plans to develop their Sides fried hen model.
The YouTube collective consists of Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL), and has 18.5 million subscribers.
The group first launched the Sides model for supply solely in late 2021 and has since expanded into meals courts.
On Monday, The Sidemen revealed plans to develop it to an extra 10 places in 2023, in a transfer that expands its footprint to northern England and Scotland and create round 100 jobs.
They haven’t disclosed precise places for the websites however confirmed it could embody the group’s first standalone high-street restaurant and it’ll hit procuring centres.
Sides is part of Virtual Hero Group, a subsidiary of German Doner Kebab and Island Poke proprietor Hero Brands.
Virtual Hero stated it hopes the model can develop to 200 websites over the subsequent 10 years as a part of a long-term progress technique.
The Sidemen’s Zerkaa stated: “The fans have been crying out for more Sides locations, so we are excited to meet the fever pitch demand with more restaurants across the UK.
“Our first ever high street store will be a special moment for all of us and we cannot wait for everyone to try them as they will be a real celebration of the Sidemen ahead of our 10-year anniversary as a group.”
Robin Mehta, chief government officer of Sides, stated: “We are keen as a brand to keep evolving and our new high street restaurants will do that alongside furthering our reach in the UK as part of our larger growth target of 200 Sides sites globally in the next 10 years.
“The virtual locations have allowed us to rapidly reach more people across the nation but we are thrilled to expand our brick-and-mortar offering this year.
“The high street restaurant is a fresh concept for creating a new form of engagement for fans.”