Enhance for vegan trainers model worn by Leonardo DiCaprio and Princess Eugenie
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vogue model making trainers from recycled bamboo is one in every of 5 black-owned companies Lloyds Bank and Channel 4 have awarded £500,000 to in TV promoting.
Co-founder Emmanuel Eribo’s vegan and sustainable footwear is worn by the likes of Leonardo DiCaprio, Gwyneth Paltrow, Lily James, Princess Eugenie, Eva Longoria, Ben Affleck and Olivia Wilde.
Hollywood actor and environmentalist DiCaprio, 48, invested $4.5 million (£3.61m) in moral firm LØCI which additionally makes trainers by recycling plastic bottles, foam and rubber.
Eribo, 40, from Kensal Rise, based the agency in 2021 with three different Londoners and achieved seven-figure gross sales inside their first 12 months. LØCI has expanded into 26 nations.
Lloyds and Channel 4 joined forces to supply “game-changing” help to black-owned companies.
Five corporations will obtain £100,000 value of free airtime every and a TV business made for them which can air in early 2024.
The different 4 winners picked type 1,000 candidates are:
Entrepreneur Mark Dalgety’s Dalgety Herbal Teas, which helps small farming communities within the Caribbean, Africa and Asia.
East Londoner Segun Akinwoleola’s clear consuming vary The Gym Kitchen, which is offered in Tesco, Asda and Morrisons.
Enfield businesswoman Jamelia Donaldson of TreasureTress
/ Black In BusinessEx-Arsenal and Reading footballer Thomas Robson-Kanu’s The Turmeric Co, a clinically-backed natural pictures enterprise.
Enfield businesswoman Jamelia Donaldson’s TreasureTress, a subscription field enterprise for naturally textured hair sorts.
After the loss of life of George Floyd in May 2000 and the Black Lives Matter motion, Lloyds and Channel 4 regarded on the challenges confronted by black entrepreneurs.
Nearly half of the businessmen and ladies they surved mentioned they wanted advertising and marketing and PR recommendation and a fifth assist to search out new purchasers.
Elyn Corfield, CEO of enterprise and business finance at Lloyds Banking Group, mentioned: “We are thrilled to announce the beneficiaries of the Black in Business initiative.
“The impressive number of applications speaks to the remarkable entrepreneurs who applied, highlighting the vast breadth and potential of black entrepreneurship in the country.
“This initiative builds on our commitment to support black-owned businesses and marks significant progress towards our long-term goal of creating equity for black-owned businesses.”
Segun Akinwoleola owns clear consuming vary The Gym Kitchen
/ Black in BusinessClare Peters, of Channel 4, added: “Devising and running this important scheme has been an absolute privilege for the team, who are often at the forefront of providing platforms for lesser-heard voices.
“When our research highlighted the obstacles faced by black-owned businesses, we wanted to make a tangible difference by offering practical support to directly target some of the issues.
“It is our sincere hope that this scheme kickstarts wider awareness of the challenges faced and prompts action across the industry to deliver more equal opportunities for all entrepreneurs and business owners regardless of their background and ethnicity.
“I’m absolutely delighted for the five successful beneficiaries of this year’s scheme, and we’re looking forward to working with them to create five epic TV campaigns that supercharge the growth of their businesses.”