Chelsea supplied £40 million shirt sponsorship deal by grownup subscription web site

Chelsea have been supplied a profitable bundle by My.Club to function the grownup subscription web site because the group’s shirt sponsor within the 2023/24 season. Chelsea are nonetheless with out a shirt sponsor, but their Premier League season begins towards Liverpool at Stamford Bridge on Sunday.

Chelsea debuted their new package for the upcoming season earlier this yr with out a sponsor on the entrance, which is stunning given the offers are top-of-the-line methods a membership can generate income. The Blues’ earlier take care of telecommunications firm Three noticed them internet £40 million annually, however they determined to scrap the deal in quest of a extra profitable sponsor. 

Chelsea had hoped to seal a take care of streaming service Paramount+ just for the Premier League to dam the transfer. The league believed Chelsea actively sporting one in every of NBC’s rivals would trigger issues because the American broadcaster are the official Premier League rights holder within the USA.

Chelsea then turned to playing agency Stake, however with such offers set to be banned from 2026, the London giants pulled. The membership additionally rejected a proposal from Bayern Munich’s stadium sponsor Allianz, and at present has no possibility forward of the brand new marketing campaign. 

As a outcome, the membership has lowered its calls for to £25m and is prepared to incorporate the Women’s group within the bundle. My.Club, an grownup premium subscription platform for content material creators, has now cheekily entered the race by claiming they’ve supplied Chelsea as much as £40m to develop into the official package sponsor for the 2021 UEFA Champions League winners. My.Club boss Mike Ford has even steered the cash may assist fund a transfer for Kylian Mbappe. 

“We here at My.Club want to sponsor Chelsea as they look to improve on last season’s disappointment,” mentioned Ford. “We need to have the My.Club emblem emblazoned on the entrance of Chelsea’s jerseys earlier than the membership kicks off its 2023 season towards Liverpool. 

“This contribution would work for each events. For Blues, it’s going to assist to make excellent signings like Kylian. For us, it’s going to guarantee Blues followers have solely two golf equipment to name ‘mine.’ It can be nice having Mbappe, Mudryk and different Chelsea gamers sharing their coaching exclusives and internet hosting AMAs on My.Club, a platform for all creators.