Emma Raducanu’s agent units report straight on sponsors ‘calling up complaining’
Emma Raducanu’s agent Max Eisenbud has squashed hypothesis that sponsors will try to chop ties along with his consumer following her poor run of type on the courtroom. The 20-year-old has struggled since touchdown the US Open in 2021 however those that have contracts with the Bromley-born star have continued to stay devoted.
Raducanu is at present recovering from surgical procedure on each of her wrists, while additionally going underneath the knife to handle a difficulty in her left ankle. The issues have been a recurring nuisance for the Brit, although it’s hoped that the remedies will spark an upturn in type.
Raducanu has struggled since her historic victory in 2021, with a number of points being imagined to be behind the performances. Some have speculated that the pressures of being within the public eye and dealing with large manufacturers have been an issue whereas others have claimed that she has turn into distracted after signing money-spinning sponsorship offers.
However, Eisenbud has shut down claims that sponsorships are the underlying drawback, insisting that these firms have been extremely supportive of Raducanu. He instructed The Tennis Podcast: “In Emma’s situation, we could have done 100 deals.
“She could be doing deals, and deals and deals, they left millions and millions of dollars on the table, they strategically took the best brands with the most limited time, the brands that understood that it was going to be a rocky road.
“None of her sponsors have ever called up and been like ‘Oh my god, I can’t believe she’s not winning!’. No one. I know people want to say ‘the pressure, she’s got the pressure’, I think the pressure she has is that she won a great tournament and she wants that feeling again and she wants to keep winning.”
Raducanu is represented by IMG, who just lately acquired the providers of Andy Murray after he determined to depart his personal administration firm. The firm personal three occasions on the ATP Tour and have a major consumer base, however Eisenbud has been eager to close down hypothesis that they’re pushing for additional manufacturers for their very own financial achieve.
He continued: “The sponsors couldn’t have been more supportive, even through the injury. I know people want to say that the narrative, the big bad IMG is bringing in all this money and making them take deals but we’re a pretty well-established company, we’re not living and dying on commission. Our lights are going to stay on in the office. We want to do the best thing for the client and keep the client for a long time.”