Wimbledon star Alcaraz follows Raducanu path as he goals to finish guidelines
Carlos Alcaraz is trying to comply with in Emma Raducanu’s footsteps by including much more profitable sponsorships to his portfolio. Like Raducanu, he gained his first Grand Slam on the US Open as a young person and just lately turned a model ambassador for Louis Vuitton. But the Wimbledon quarter-finalist isn’t finished but and has three extra offers in sight to repeat Raducanu, who counts the likes of HSBC and Dior as sponsors.
Alcaraz is thru to his maiden quarter-final at Wimbledon as he bids to win a second Major title. The world No 1 has had an thrilling few weeks – just lately profitable his first grass-court title at Queen’s and being introduced as the brand new face of Louis Vuitton.
The luxurious style home is the newest in an extended listing of big-name manufacturers to sponsor Alcaraz, together with BMW, Rolex and Calvin Klein. But in response to Marca, Alcaraz’s agent is hoping so as to add no less than three extra sponsorships to the listing in a bid to maximise his international picture – very similar to Raducanu has finished.
Manager Albert Molina reportedly found Alcaraz when he was simply 13 – lengthy earlier than he turned professional – and has been curating his picture ever since. And the Spaniard’s agent is on the lookout for three key sorts of sponsors to finish the pyramid he’s constructing – a financial institution, an insurance coverage firm and a telecommunications firm.
They would additionally contemplate a take care of a drink model if it meets “a certain profile”. But cash will not be the motive of Alcaraz, Molina and the staff they usually as a substitute need to take a look at values, a hyperlink with tennis and if the corporate will be with the 20-year-old all through his profession.
With Alcaraz profitable the US Open and turning into the youngest ATP world No 1 in historical past final yr, Molina has needed to begin turning down manufacturers quite than reaching out to them himself. And different style homes have been reportedly rejected earlier than the Louis Vuitton deal.
The technique for Alcaraz isn’t dissimilar to the offers Raducanu has finished since profitable the 2021 US Open as an 18-year-old qualifier. Like the Spaniard, she has a luxurious style home amongst her portfolio in Dior and likewise works with Tiffany & Co.
And she has a financial institution, communications firm and drink sponsor that Alcaraz is lacking – HSBC, Vodafone and Evian. Raducanu can be sponsored by British Airways and Porsche and, like Alcaraz, she is a Nike athlete.
The Brit additionally has a supervisor in her nook checking out the model offers as she works with IMG super-agent Max Eisenbud, who additionally helped Maria Sharapova construct a picture for herself away from the courtroom. While Alcaraz is but so as to add the previous few offers to his portfolio line Raducanu, he shall be totally centered on the duty forward of him at Wimbledon whereas Molina takes care of enterprise.