Nearly two-thirds of Tinder’s customers are already in a relationship – and half do not even desire a date

Jul 14, 2023 at 4:14 AM
Nearly two-thirds of Tinder’s customers are already in a relationship – and half do not even desire a date

Nearly two-thirds of people that use Tinder are already in a relationship – with nearly half of customers not really involved in discovering dates, in accordance with a brand new examine.

Researchers spoke to 1,400 customers aged 18 to 74 about their motivations for utilizing the courting app – and the variety of matches and dates they’ve had.

They additionally requested about their shallowness and whether or not they had been lonely.

Many select to remain lively on courting apps even when they are not in search of dates or hook-ups for a similar causes they use social media, the analysis suggests.

For these customers, the platforms have grow to be sources of leisure and social connection, whereas offering them with the boldness increase that comes with accumulating likes and matches.

Study co-author Germano Vera Cruz, a knowledge scientist and professor of psychology on the University of Picardy Jules Verne in France, mentioned that dynamic leads to a “game of deception”.

This is as a result of those that genuinely need real-life connections have a decrease chance of discovering success as a result of fewer customers are there with the identical intentions.

Professor Vera Cruz mentioned: “Some people feel deceived with the use of dating apps, because each time you have a new platform, people think they might really find someone.

“And then individuals go from platform to platform, however every time they’re there, they aren’t glad.”

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The researchers discovered that Tinder customers who reported the least satisfaction from the app are those utilizing it to deal with destructive feelings and different points, reminiscent of avoidant attachment kinds or psychological qualities like impulsivity.

Another co-author, Dr Elias Aboujaoude, a scientific psychiatry professor at Stanford Medicine, mentioned the findings line up with what he has heard from sufferers who’ve instructed him they determined to discard the courting apps after years of attempting them out.

He mentioned: “There was the sense that they were spending too much time using them as entertainment or to distract themselves from other things.”

Mr Aboujaoude added: “It can be overwhelming, and in some cases, it can lead people to this notion that the grass is always greener on the other side, like there’s always better options out there.”

In 2014, Tinder’s then advertising officer Justin Mateen instructed The Guardian: “We never intended it to be a dating platform. It’s a social discovery platform, facilitating an introduction between two people.”

The firm has challenged previous research that examined the marital standing of its customers – and in 2015, it mentioned “hundreds of success stories emailed to us every week about a new engagement or marriage”.