Netflix begins crackdown on households sharing passwords

Netflix has expanded its crackdown on password sharing, telling customers worldwide their accounts can’t be shared at no cost outdoors their households.

The streaming service has been in search of new income streams amid fears of market saturation, with
efforts together with limits on password borrowing and a brand new advert-supported possibility.

On Tuesday, the corporate stated it was sending emails about account sharing to clients in 103 nations and territories, together with the UK, France, Germany, the US, Australia, Singapore, Mexico and Brazil.

The emails say a Netflix account ought to simply be utilized in one family.

Paying clients can add a member outdoors their properties for a further payment.

In the UK, the payment is £4.99 monthly.

Members also can switch an individual’s profile, so the person can preserve their viewing historical past and proposals.

The firm warned final 12 months that it was going to restrict account sharing and was testing varied approaches in some markets.

It had already requested clients in Canada, New Zealand, Portugal and Spain to pay a further payment in the event that they share a password with household or pals who stay in a distinct home, and it stated it was happy with its outcomes.

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Netflix had estimated that greater than 100 million households had provided their log-in credentials to pals and
household outdoors their properties.

As of the top of March, Netflix’s paying clients totalled 232.5 million globally.

Under the brand new insurance policies, individuals inside the identical family can proceed sharing a Netflix account and might apply it to varied gadgets when travelling, the corporate stated.