ritish ice cream sellers have complained that Cadbury Flakes have turn into too crumbly for 99 ice lotions.

Vendors allege that high quality of the chocolate has plummeted since manufacture of them had been moved to Egypt, making them too crumbly to make use of in 99 ice cream cones.

Cadbury’s guardian firm Mondelēz International stated the problems had been addressed however warned older inventory may nonetheless be in circulation.

Speaking to the BBC, John Taylor, proprietor of C&M Creamery Ices stated: “You can’t give someone a 99 with a broken Flake. It’s embarrassing for an ice cream man.”

Wholesale packing containers comprise roughly 144 Flake 99s, however Katy Alston, who operates a van in Bognor Regis and is president of The Ice Cream Alliance, stated that she has needed to throw half away in some circumstances.

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“We’ve thrown away 70 in a single box before because they’ve all been broken,” she stated.

“For the first time, I won’t be using Cadbury Flakes this year. It feels a different product.”

She additionally claimed that ice cream sellers’ fame needed to be upheld and stated: “If you order a 99, you want a good solid Flake in it.”

Lawrence Glauser, proprietor of Lorenzo’s Ices in East Yorkshire, stated the Flakes are a “big issue” and has resorted to utilizing German own-brand chocolate sticks as an alternative.

“Customers don’t seem to mind, the German ones are a lot denser and don’t seem to fall apart as easily,” he stated.

Cadbury has been owned by Mondelez International since 2010 and has been making Flake 99s in Egypt since 2020.

The US multinational insists that the recipe has not modified and took problems with high quality “very seriously”.

In an announcement, a Mondelez International spokesperson stated: “We care about our loyal customer base and take quality issues very seriously. Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.

“We are aware that, recently, some customers have received product which does not meet our usual high standards. This has been addressed following improvements to our production processes, although some prior stock may remain in circulation.

“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted. We sincerely apologise for any inconvenience caused.”