BC Children In Need has launched a brand new Behind The Bandana marketing campaign to mark Mental Health Awareness Week.

The charity has briefly eliminated mascot Pudsey’s eye protecting to indicate “not all of the challenges that children and young people may be facing are visible”, the broadcaster stated.

The marketing campaign encourages conversations between kids and fogeys, carers and different trusted adults “to ensure no child faces their emotional and mental health challenges alone”.

Former Love Island contestant Dr Alex George, who has campaigned for higher psychological well being after the demise of his 19-year-old brother Llyr by suicide in 2020, has been named Behind The Bandana ambassador.

He stated: “I know how important early intervention is in helping make a difference to the emotional wellbeing of children and young people and so I am very proud to be the ambassador of such a powerful campaign that really shines a light on the mental health crisis we are facing.

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“As highlighted by Pudsey bear himself, mental health issues can be less visible on the outside, but conversations and positive relationships really can help.”

What’s additionally clear is that we are able to all play a task in addressing early indicators of fear and anxiousness by exhibiting kids and younger those who we’re right here to hear and to assist them

As a part of the marketing campaign, Children In Need has launched the findings of a brand new Censuswide survey shedding mild on how snug kids really feel when asking for assist with their emotions and the way typically they really feel the necessity to placed on their “metaphorical bandana” and conceal their feelings.

While 9 in 10 mother and father surveyed stated they speak to their baby about their psychological well being at the least as soon as a month, greater than 1 / 4 of younger folks surveyed stated that they had not talked to somebody they belief about their psychological well being within the final six months.

Children In Need’s boss Simon Antrobus stated: “This research is a clear indication that our Behind The Bandana campaign is urgently needed.

“What’s also clear is that we can all play a role in addressing early signs of worry and anxiety by showing children and young people that we’re here to listen and to support them.

“By recognising and acknowledging that some feelings of worry and anxiety can be hidden means early conversations, sensitively delivered with kindness and empathy, can make a real difference to a child’s wellbeing and can help prevent mental health problems from becoming embedded.”