ondon freesheet City A.M. is up for sale, its homeowners confirmed at this time.

The homeowners of the business-focused free morning newspaper stated they've been in discussions concerning additional investment within the property, which has needed to take care of the influence of post-pandemic working patterns on circulation.

However, they added that, “whilst those discussions are continuing, City A.M. is now also open to a sale through its advisors FRP Advisory”.

The homeowners added: “City A.M. has a loyal audience in both print and online and continues to punch above its weight on the London and national scene, and there exists an opportunity to build on the brand’s recognition and rapidly diversify and expand City A.M.’s revenue streams.”

Managing director Lawson Muncaster stated: “As London continues to bounce-back from the pandemic, the time has come to think about the next chapter of City A.M.’s story. As a local paper at the heart of the financial universe, the brand is perfectly positioned to expand into new areas and develop new revenue streams that take advantage of the new media landscape.”

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City AM minimize its variety of print days from 5 to 4, eradicating the Friday version, earlier this 12 months.

Douglas McCabe, CEO and director of publishing and tech at Enders Analysis, stated the economics for City A.M. as a free print publication have been “challenging”, and so a purchaser would wish a plan to raise its on-line providing.

“Commuters — significantly commuters into the City — have remained stubbornly low post-pandemic, and the spectacular company promoting that City A.M. carved out for itself within the late 2000s and early 2010s has additionally declined. The unit prices of printing and distribution exploded in 2021 and 2022, and haven't returned to pre-Ukraine ranges.

“Any purchaser would wish a perception and imaginative and prescient for the model as a web based use-case. “

The free newspaper was based in 2005 and its day by day circulation was 67,714 copies as of January 2023, principally concentrated within the City and Canary Wharf. That makes it the ninth-most-circulated newspaper within the nation.

It is the second main UK newspaper to go on sale in lower than a month. The Daily Telegraph, alongside sister journal the Spectator, was seized by insolvency practitioners AlixPartners, who intend to sell it, in a row about loan payments to Lloyds Bank. The sale is anticipated to fetch as a lot as £600 million.

With a posh company construction and numerous ranges of holding firms, specialists say potential patrons of the Telegraph and Spectator will need a forensic examination before they can put a true value on the titles.