olidaymakers are taking shorter journeys attributable to cost-of-living pressures, new figures present.
Advantage Travel Partnership, a community of unbiased journey brokers, mentioned the common size of holidays bought by its members for this summer time was 7.6 nights.
The firm’s chief industrial officer, Kelly Cookes, described this determine as “lower than I would expect it to be”, as in 2019 – earlier than the coronavirus pandemic – the whole was round 10 nights.
She went on: “What we have seen from doing investigation into the data and speaking to members is that consumers do not want to trade down on the quality of their holiday, but we know that costs have increased.
“They perhaps can’t afford to do the 10 nights or the 14 nights that they did before.
“What they’re doing instead is maintaining the quality but decreasing the length of stay in resort, so that they can continue to enjoy the holiday that they would have done previously.”
Advantage Travel Partnership mentioned its newest knowledge exhibits many individuals are reserving sooner than standard and selecting all-inclusive resorts to allow them to “budget for the year ahead”.
The firm additionally commissioned a survey of two,000 UK adults which steered 70% of individuals aged 18-24 are “somewhat or very likely” to regulate the time of 12 months they journey because of altering climate patterns, in comparison with only a quarter (25%) of individuals aged over 64.
Some 62% of respondents within the youthful age vary mentioned they're prone to change their vacation vacation spot attributable to climates turning into hotter in sure international locations.
Thousands of UK holidaymakers had been on the Greek island of Rhodes when components of it had been devastated by wildfires in July.
Sebastian Ebel, chief government of journey firm Tui, has predicted that extra holidaymakers will go for cooler locations and instances of the 12 months when the temperature will not be at its highest.
He mentioned the corporate will put extra concentrate on areas such because the Nordics, Belgium and the Netherlands.
– Advantage Travel Partnership commissioned analysis firm OnePoll to survey 2,000 UK adults in August.
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