Supermarket costs for some branded snack meals have greater than doubled within the final yr, because the rising value of residing has squeezed family budgets, a number one client group has mentioned.

Which? discovered one explicit merchandise - a six-pack of Mr Kipling Chocolate Slices - rose by 129% at Tesco, the one largest worth improve yr on yr.

The common value of the pack went up by £1.50 within the 12 months to July 2023.

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Six of the identical model's bakewell slices at Sainsbury's got here in at £2.75, up by 99%.

The heftiest worth hike at Asda was on a kilo of Lancashire Farm Natural Yogurt and the identical model's fats free choice which rose 80% from £1 to £1.80.

At Morrisons, packs of Pilgrims Choice cheeses went up greater than 75% to £2.11.

To assist struggling customers, Which? is asking on main retailers to ensure they inventory funds vary options in smaller shops and has mentioned it is going to monitor their progress.

The client group analysed the costs of just about 26,000 foods and drinks merchandise for its meals inflation tracker at eight main supermarkets - Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose - to see how particular person product costs are being affected.

Overall, grocery store meals inflation fell by greater than 1.5% for the month to the tip of June.

It is not all dangerous news, although, as some merchandise, like milk and butter have seen worth cuts in latest months.

But, in each circumstances, costs are nonetheless considerably increased in comparison with what customers have been paying earlier than the price of residing disaster started.

Sue Davies, Which? Head of Food Policy, mentioned: "The scale of price hikes to some branded products at the supermarket over the last 12 months is barely believable and highlights the huge pressure faced by shoppers, especially families and those on low incomes.

"With meals costs anticipated to stay excessive for the remainder of the yr, Which? is asking on supermarkets to make sure costly comfort shops are stocked with a variety of funds gadgets that help a nutritious diet."