A Dragons’ Den reject business pitching a London-based board sport has gone on to be a massively widespread household sport.
Rachel Lowe went into the den in 2005 asking for £75,000 to again her board sport, Destination London, about being a black cab taxi driver.
The dragons weren't entertained by the enterprise prospect with Doug Richard claiming the pitch was so poorly ready Ms Lowe couldn’t “even have a basic business discussion” with the traders.
Rachel Elnaugh mentioned the sport would wrestle to be a winner in competing in opposition to massive titles akin to Monopoly.
But the entrepreneur quickly proved the dragons mistaken with the sport turning into an enormous success and outselling Monopoly in 2005.
Ms Lowe got here up with the thought for Destination London whereas she was working as taxi driver to get additional revenue for her regulation diploma.
To win the sport, gamers compete as taxi drivers shifting from vacation spot to vacation spot to get sport cash.
She had a deal in place with Hamley’s when she went into the den however the dragons had been nonetheless not satisfied it may get off the bottom.
The sport has gone on to look in lots of excessive road shops and has achieved greater than £1.2million in gross sales.
Ms Lowe was awarded an MBE for companies to enterprise in 2009 and in 2017, she based Rachel Lowe Games & Puzzles.
Under the model, she has created video games and puzzles primarily based on massive leisure names akin to Hotel Transylvania, Call the Midwife and Mr Bean.
In 2021, Ms Lowe’s enterprise was mentioned to be price £96million. Shortly after founding the corporate, Ms Lowe launched a board sport for the Jumanji movie sequence, which grew to become a prime vendor on Amazon and received Product of the Year on the Toy Industry Awards in 2019.
She additionally launched a brand new Beano board sport at the beginning of 2022 in celebration of the seventieth anniversary of the beginning of the Dennis the Menace comedian.
At the time of writing, Destination London is on the market to buy from Amazon and from different on-line retailers.
Dragons’ Den is on the market to view on BBC iPlayer.
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