Elon Musk has begun a radical rebranding of Twitter to X which can see the enduring blue fowl scrapped for the black letter.

Musk introduced his intention to rebrand early Sunday. By Monday, he tweeted that x.com now hyperlinks to twitter.com including the “interim X logo goes live later today” with a photograph of the corporate’s headquarters lit up with a large X.

Twitter’s official account picture now options the emblem as does Musk’s. The tech billionaire’s bio merely reads x.com.

Musk, in the course of the shake-up, additionally created a Twitter ballot asking customers if the platform’s signature gentle blue coloration scheme ought to be modified to black - 74.8 p.c of respondents mentioned 'sure'.

He beforehand tweeted the web site would bid “adieu to the Twitter brand and, gradually, all the birds” earlier than asserting the newest shakeup.

Meta, one of many firm’s foremost opponents which owns Instagram and Facebook, launched its app Threads earlier this month, growing stress on Twitter.

Around 100 million customers signed up for Threads in its first week. When Musk took over Twitter in October 2022 it had round 238 million energetic customers.

CEO Linda Yaccarino, appointed by Musk in June, praised the rebranding on the platform.

She mentioned: “It’s an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression.

“Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Musk considers himself a “free speech absolutist” and says he purchased the platform to make sure customers' capability to talk freely on the social media web site.

However, his takeover led teams together with the Anti-Defamation League, Free Press and GLAAD to stress firms to tug promoting from the platform.

They cited issues following mass layoffs on the firm and anxious that cuts by Musk would make Twitter’s election-integrity insurance policies unenforceable.

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