The BBC licence price needs to be changed by promoting, a new poll of Express.co.uk readers has discovered.

The public broadcaster is at the moment funded by an annual TV licence fee however a brand new funding mannequin must be agreed upon earlier than the top of 2027 when the company’s royal constitution expires.

Government ministers are set to launch a proper evaluate into the funding of the BBC within the autumn.

In response, Express.co.uk ran a poll from 2.30pm on Wednesday, July 19, to 5pm on Monday, July 24, asking readers: “What should replace the BBC licence fee?”

A complete of three,366 readers responded with greater than half of readers, 55 p.c (1,847 individuals) answering that it needs to be funded with “advertising”.

In the comments left below the accompanying article, many readers argued that adverts needs to be the best way ahead for the general public broadcaster. Username feshka mentioned: “Do as the other channels do – show adverts and get sponsors!”

And username The gardener identified: “Advertisement. The BBC already advertise their own programmes between programmes.”

Some 30 p.c of readers (1,020 individuals) thought that the BBC ought to turn out to be a “voluntary subscription” service.

Username michaeltaylor remarked: “Turn it into a subscription channel. Let those who want it, pay for it.”

Another, username TezerMac agreed, writing: “If you want to watch it, subscribe like all the other ones that you pay for.”

Some 5 p.c (156 individuals) responded “tax media giants” and an additional three p.c (85 individuals) had been in favour of holding the “licence fee”.

Just two p.c (64 individuals) thought a hybrid mannequin needs to be adopted, with username JamesU writing: “Voluntary subscription or advertising. Either way would be 100 percent better than the current tax.”

Username Rob Reason prompt: “Sell ads on BBC1 and BBC2, and BBC Radio 1 and BBC Radio 2 to keep them free, and make everything else on subscription.”

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While two p.c (60 individuals) supported the introduction of a “Government grant”, whereas 24 individuals supported a “broadband levy” and 11 individuals had been in favour of a brand new “TV tax”.

An extra two p.c (70 individuals) answered “other” and 29 individuals mentioned they didn't know.

A spokesperson for the Department for Digital, Culture, Media and Sport mentioned: “We remain committed to reviewing the licence fee model ahead of the next charter period to explore the potential for alternative ways to ensure the BBC remains appropriately funded over the long term.”