Google celebrated the twenty fifth anniversary of its launch this week - and it is laborious to envisage what life was like earlier than.

Few firms have turn into so integral to society that they turn into a verb, however the search big stays the shorthand for wanting one thing up on-line regardless of AI threatening the habit.

Google has in fact seen off loads of would-be rivals earlier than (any Ask Jeeves aficionados on the market?) - it might be silly to write down off one of many world's best-known manufacturers in any case it has been by way of.

Here are 25 moments that helped get Google to the place it's at present.

1. Launch day (1998)

In 1996, Stanford University pc whizzes Larry Page and Sergey Brin dreamt up a search software that might higher organise the web's web sites.

Two years later their undertaking was observed by investor Andy Bechtolsheim, who wrote them a $100,000 cheque.

They used the money to begin an workplace within the California storage of their good friend, and future YouTube boss, Susan Wojcicki.

After shopping for the area identify Google.com, they started working.

2. Here comes the cash practice (2000)

Google's development was fast and it had moved workplaces a number of instances by 2000, which is when its transformation into a world behemoth would actually start.

Having arrange its personal campus in Mountain View, California (the realm of Silicon Valley the place it is nonetheless based mostly), the corporate launched AdWords.

This allowed advertisers to buy search phrases they needed to be within the outcomes for - and began a cash practice that will flip Google into one of many world's richest corporations.

3. Beyond phrases (2001)

Google had a giant 12 months within the boardroom and on its web site in 2001, with skilled tech boss Eric Schmidt named chief govt and its co-founders turning into firm presidents.

For customers, this 12 months noticed pictures added to the web site's search outcomes. It was pushed by demand for snaps of a gown Jennifer Lopez had worn on the Grammy Awards in 2000.

4. From e mail to Gmail (2004)

Generally you must take something you see introduced on-line on 1 April with a pinch of salt, however Google's Gmail announcement was no joke.

The free net e mail consumer, which now has greater than 1.8 billion customers, was joined in 2001 by Google Autocomplete, which helped individuals fine-tune their search queries and would go on to encourage a technology of memes.

5. Getting round (2005)

Not content material with altering how we navigate the net, Google began to vary how we navigate the actual world with Google Maps and Google Earth.

The former is now de-facto satnav for commuters and supply drivers alike, whereas the latter gave anybody with a pc the possibility to discover far-flung elements of the world in 3D.

6. Android joins the household (2005)

Another 2005 milestone that deserves its personal slot on the checklist is Google's $50m buy of Android, which some might say is one of the most important moments in the history of mobile phones.

It's the spine of nearly each non-Apple handset, and batted away rivals like Microsoft and Nokia to turn into the iPhone maker's solely actual rival.

7. And so does YouTube (2006)

Just a 12 months later, Google made one other vital buy: YouTube for $1.65bn.

The web's most ubiquitous video platform has been the spine of the creator financial system for years now, and created a completely new breed of movie star. And you can watch Sky News there, too - all day, day-after-day.

8. The nice firewall of China (2006)

One place you'll be able to't watch YouTube is China, because it has fallen sufferer to the nation's infamously robust restrictions on what its residents can see on-line.

Not that Google did not attempt to make it work, launching a extremely censored model of its search engine there in 2006, earlier than shutting down 4 years later after criticism from US politicians.

9. I'm an actual phrase! (2006)

The closing entry in a trifecta of 2006 milestones is Google's addition to the Oxford English Dictionary in 2006.

Listed as a verb, the dictionary entry stated: "To use the Google search engine to find information on the internet. To search for information about (a person or thing) using the Google search engine."

10. The streets will not overlook (2007)

Google Maps was bolstered by the launch of Street View in 2007, which noticed the corporate ship out vehicles with enormous cameras strapped to the highest of them to seize footage of the world's roads.

You have in all probability seen them out and about through the years - and should even have ended up on Street View itself...

11. Chrome is the place the guts is (2008)

Much as Gmail has turn into many individuals's most popular e mail consumer, so too has Chrome turn into the browser of alternative since launching again in 2008.

Its dominance of the market is sort of one thing given it is not the default possibility on Windows PCs or Apple Macs, though anybody with the latter's laptops will let you know no different software program drains the battery fairly prefer it.

12. Google's first smartphone (2010)

Five years after shopping for Android, Google took its personal stab at making a telephone that ran it with the Nexus.

It was pitched because the purest Android expertise you might get, offering fast updates each time the most recent model (at all times named after a dessert) was launched.

13. Chrome's not alone (2011)

The Chrome identify was unshackled from the net browser market in 2011 as Google started work on a pc working system to rival Windows and macOS.

Chrome OS has since turn into the spine of Google's Chromebook laptops, that are particularly common in universities and faculties.

14. The launch of the Play Store (2012)

Google's reply to Apple's App Store opened in 2012, changing Android Market. The timing turned out properly, as that 12 months additionally noticed the launch of a sure sport known as Candy Crush.

The Play Store raked in a whopping $42bn in income final 12 months.

15. Remember Google Glass? (2012)

Google could be one of many world's greatest firms, however its historical past is plagued by failed experiments.

One of essentially the most notable is Google Glass, its high-tech spectacles powered by augmented actuality that had been first launched again in 2012 and killed off three years later. Clearly no one told Apple what people thought of them.

16. In on the deep finish (2014)

It wasn't as instantly eye-catching as its buy of YouTube or Android, however Google snapping up British AI analysis firm DeepMind now appears to be like reasonably prescient.

Its workforce is essential to Google's overarching AI technique because it appears to be like to compete with rivals like OpenAI and Microsoft.

17. A brand new look (2015)

Google obtained a significant makeover in 2015, with a brand new emblem throughout its search engine and different merchandise.

It was additionally the 12 months of a significant restructuring, as the corporate folded itself into a brand new firm known as Alphabet alongside different divisions, just like the sensible house platform Nest.

18. Pixel good (2016)

Google began making its personal telephones with the Pixel, changing the outdated Nexus branding and becoming a member of its just lately launched sensible audio system - Google Home - on store cabinets.

The annoying adverts about eradicating chips out of your photographs did not arrive till six years later however they have not put individuals off the telephones, with the next version due in just a few weeks.

19. Waymo (2016)

Google's driverless automotive undertaking was spun off into a company called Waymo in 2016, with the intention of taking the know-how mainstream.

Seven years on and its fleet of taxis are working the streets of San Francisco 24/7, regardless of occasional navigational issues which have blocked site visitors and even delayed emergency providers.

20. EU inflicts file high-quality (2017)

Politicians and regulators have taken a harder stance on huge tech in recent times, and Google has been made an instance of on quite a lot of events.

The EU hit it with a record £2.1bn fine in 2017 for favouring its personal buying service in its search outcomes.

21. Big earnings - however one other huge high-quality (2018)

Alphabet reported $100bn in annual gross sales for the primary time in Google's historical past in 2018, largely due to advertisements.

It actually made one other file high-quality from the EU simpler to abdomen, as it inflicted a £3.8bn penalty for forcing Android phone makers to pre-install Google apps.

22. End of an period (2019)

Co-founders Page and Brin relinquished management of Alphabet in December 2019, handing the reins over to Google's chief govt Sundar Pichai.

He nonetheless leads the corporate and is without doubt one of the highest-paid tech bosses on the planet, whereas this 12 months noticed him attend conferences with world leaders including Rishi Sunak to discuss the potential and threats of AI.

23. 'Sentient' AI (2021)

Speaking of AI, Google's work within the area made headlines in 2021 when a senior engineer was sacked for claiming the company's chatbot was "sentient".

The firm stated Blake Lemoine's claims about LaMDA (its GPT-style language mannequin for partaking in human-like conversations) had been "wholly unfounded".

24. The dying of Stadia (2022)

Google's try to gatecrash gaming with a Netflix-style streaming service known as Stadia was introduced in 2019.

However, it flopped within the face of competitors from established platforms PlayStation, Xbox, and Nintendo.

Its demise was confirmed in 2022 and the service shut down in January, becoming a member of a protracted line of Google merchandise like Glass and would-be Facebook rival Google+ on the scrap heap.

25. The Bard will see you now (2023)

Google's inner work on LaMDA got here to fruition earlier this 12 months with the release of Bard.

The chatbot's launch was fast-tracked following the success of OpenAI's ChatGPT and is turning into integral to Google's enterprise mannequin, built-in into all the things from Gmail to Docs.

Whatever occurs subsequent for Google, it is clear Bard - and AI - will probably be key.