Plans for a brand new authorities data marketing campaign to sort out the explosion in on-line fraud have sparked divisions amongst main banks over issues about its value and probably conflicting public messages.

Sky News has learnt that the Home Office has in latest weeks been in discussions with main lenders together with Barclays, Lloyds Banking Group and Santander UK, in addition to the {industry} lobbying group UK Finance, about an initiative that can be part of roughly a dozen present fraud campaigns.

The Home Office is alleged to have earmarked a multimillion-pound finances for the drive, which is predicted to launch within the coming months and embody tv ads.

City sources mentioned plenty of banks had been requested to signal non-disclosure agreements by Home Office officers looking for to transient them on the content material of the taxpayer-funded push.

Its unveiling, which can comply with a dedication made by Suella Braverman, the then house secretary, final 12 months, is alleged by Whitehall insiders to have gained assist from {industry}, legislation enforcement officers and throughout authorities.

However, a number of financial institution executives mentioned they had been involved that the initiative could be a waste of public cash given the prominence of the industry-funded "Take Five To Stop Fraud" marketing campaign.

They added that the brand new promoting may danger distracting customers from the "clear warning signs" outlined within the Take Five scheme.

Figures printed by UK Finance final 12 months urged that greater than £1.2bn was misplaced by prospects of its members to monetary fraud in 2022.

"We are taking robust action to protect the public from fraud, with offending falling by 13% compared to June 2022," a Home Office spokesman advised Sky News.

"Since the rollout of our fraud strategy in May we have delivered the world's first online fraud charter with some of the world's biggest tech companies, created a national fraud squad and rolled out enhanced support available to victims across England and Wales.

"As pledged in our fraud technique, we'll shortly launch a nationwide public consciousness marketing campaign, backed by legislation enforcement and a wealth of companions, to make it simpler for folks to identify fraud and take motion to keep away from changing into a sufferer."

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A UK Finance spokesperson mentioned: "Take Five to Stop Fraud is a long-established and effective consumer awareness campaign to help people protect themselves against fraud.

"Our latest knowledge reveals that elevated client consciousness has helped to cut back fraud corresponding to impersonation scams.

"We see Take Five as complementary to the Home Office's forthcoming campaign, and will continue our work alongside others in the fight against fraud."