An enormous fireplace at a bakery has despatched huge plumes of smoke over a city within the West Midlands.

About 100 firefighters have been tackling the hearth at a manufacturing facility in Crackley Way, Dudley, in line with West Midlands Fire Service.

The service was known as simply after noon to the blaze which has been raging for greater than six hours. The service mentioned the primary fireplace engine arrived inside three minutes.

One shocked onlooker posted footage of the blaze, commenting: "Dudley bakery fire is looking more and more out of control. Massive flames now coming from the building".

Twenty-one fireplace engines, 5 4x4 brigade response automobiles, two hydraulic platforms and a excessive quantity water pumping unit have been on the scene.

A spokesperson for West Midlands Fire Service mentioned: "This incident involves a significant fire on the first floor of a factory unit.

"A full website evacuation and roll name has been carried out and everybody has been accounted for."

They added that firefighters in breathing apparatus were trying to bring the blaze under control.

The fire has affected half the building at the bakery processing plant, but no casualties have been reported, according to the West Midlands Fire Service.

It said in an update issued at 4.55pm on Friday (September 15) that the fire is surrounded but still not out.

The spokesperson said: "As properly as working to extinguish the hearth itself, our crews are utilizing water to chill a lot of flour silos and defend them from the hearth."

They added that nearby Pear Tree Lane has been closed as crews work to bring the job to a safe conclusion.

Members of West Midlands Ambulance Service's Hazardous Area Response Team are also at the scene, along with officers from West Midlands Police who are helping with the road closure.

Firefighters are also being helped by specialist technical rescue teams and a drone pilot as the flames are tackled in four different sectors.

Nine main water jets have been in operation with "good" progress being made, according to West Midlands Fire Service.

Police, ambulance, the local council and site managers are all involved in the response.

People have been urged to avoid the area as crews try to put the fire out with anyone living or working nearby told to keep windows and doors closed.

In a further update issued at 8.30pm, the fire service said more than 100 firefighters remained at the scene and were making "good progress".