Over seven years the one-off city seashore overlooking the Thames in Fulham has turn into a favorite with locals, vacationers and companies for its themed occasions, celebrations and get-togethers.

With a spacious, industrial stylish setting, its versatility is effectively suited to the free-flowing socialising and Instagram moments right this moment’s clients want.

Once a automobile public sale lot, the 16,000 sq ft web site has proved to have all of the potential founders Rachel and Grace Hutson imagined when the mother-and-daughter duo looked for a spot that might take friends “on a journey to a secret bit of paradise away from the hectic streets”.

Today Neverland hosts 50,000 clients a 12 months and employs 40, with a £2million annual turnover and plans to boost £1.5m of development funding.

As for therefore many, a pop-up was the launchpad for Rachel and Grace, who hatched plans for a brief city seashore membership whereas working a pancake stall.

Their mixed experience covers monetary providers, property and hospitality and in 2020 son and brother George joined to run the IT facet.

“Start-up was a complex process, getting permissions and then shifting 80 tonnes of sand,” recollects Rachel.

“When at times we were refused we went for a bring-your-own-bottle experience instead. Now that has turned into an incredible legacy,” provides Grace.

The venue’s 500 capability can accommodate 300 exterior. “After lockdown people seem much happier with socialising outdoors. Our hybrid hospitality format works well with that,” observes Rachel.

Along with sell-out events comparable to Barbie and Ibiza events, Neverland additionally hosts company occasions, producing £1.5m, for the likes of L’Oréal and Amazon.

Now the venue has secured its spot internationally after the sharing on social media of Little Kyoto, its spring re-imagining with the Japanese cherry blossom twist, which has attracted guests from throughout the globe.

Neverland can be very a lot a spot for ladies, with females making up 60 p.c of friends and 85 p.c of these making bookings.

“We have always been regarded as a safe environment, a factor ever more relevant today,” says Rachel, who's now in search of an angel investor with hospitality experience to allow them to take their idea to the south coast.

And if there’s an artisan capable of create eye-catching equipment this winter, like a ceramic, snow-boot formed drinks bucket, contact the staff.

Neverland London’s winter programme opens on October 26, and spring’s Little Kyoto on March 1, 2024.

● neverlandlondon.com