Sales progress for Lowden, a famend UK producer of prime finish acoustic and electrical devices, recommend the notion is placing a chord with many extra now due to the accessible assortment it has developed with famous person Ed Sheeran.

Based in County Down, Northern Ireland, the place the place self-taught maker and chairman George Lowden based the household agency virtually 50 years in the past, the corporate’s concentrate on high quality craftsmanship has by no means wavered.

Produced by a crew of 70 plus, the enterprise has two manufacturers that span from stellar performers to newcomers.

The Lowden Guitar fashions (from round £4,000) are the legendary distinctive voices that develop over time with the gamers – handmade legends which have captivated the likes of Eric Clapton and Sheeran himself.

And it was following his go to to the workshops in 2019 that the Sheeran by Lowden model was born.

Sprinkled with Sheeran’s world stardust, with this the intention is to inspire wider take-up, particularly among the many younger, by producing guitars that ship really feel, playability and terrific sound, however value lots much less (from £492). 

Other options on some fashions equivalent to compact physique dimension and simple attain scale size make enjoying and studying on the go a lot simpler.

Managing director David Ausdahl explains: “Our manufacturing minimises stress and combines the most traditional guitar-making methods using Japanese hand chisels and the expertise of trained luthiers then pairing these with state-of-the-art processes developed in collaboration with the aerospace sector.

“This has enabled us to produce at a much faster pace and more accessible price point to reach a new generation. 

“In making guitar playing accessible, our build processes being more supported by technology are also making learning guitar manufacturing more accessible. Our commitment is to creating and maintaining local jobs.”

Three particular editions have joined the unique eight fashions with extra designs on their means and, with hundreds offered, firm progress over the previous 4 years is ready to double by subsequent yr. 

But a key gross sales changemaker has been the partnership with Amazon which has enabled the Sheeran guitars to interrupt into wider internet-based areas.

The firm attended an Amazon Global Selling Workshop organized together with the Department for Business and Trade and “that opened our eyes to exporting,” says Ausdahl. 

“One of our key considerations has been the ability to store the guitars in a climate-controlled environment and ship them without risk of damage – we’ve been very reassured by Amazon’s fulfilment service.

"We are getting new customers in places like India where we have never sold before. "Picking up a Lowden is a leap into a new life.” 

amazon.co.uk, sheeranguitars.com, lowdenguitars.com