Bones can develop into so brittle folks break their backbone just by coughing or selecting up a grandchild, warn specialists.

Women are most definitely to be affected with one in ten over 50 and one in 5 over 70 struggling an osteoporosis-related spinal fracture – that are largely undiagnosed.

The Sunday Express Better Bones marketing campaign is asking on the Govern-ment for higher care to determine and deal with folks with spinal fractures and osteoporosis.

More than 750 medics and 180 MPs and friends are backing the marketing campaign, which is being run in partnership with the Royal Osteo-porosis Society.

It is demanding £30million in additional funding annually for Fracture Liaison Services, giving all over-50s entry to specialist bone fracture clinics. The marketing campaign additionally calling for a bone fracture tsar to be appointed to every UK nation.

And it needs a Government mandate making osteoporosis a precedence in Britain’s healthcare programs.

It is estimated that elevated funding and sources would stop 1,600 deaths from related well being issues annually – saving the NHS not less than £665million in well being and social care prices over 5 years.

The ROS say the UK now has a hidden epidemic of spinal fractures.

An astonishing 70 per cent of circumstances are mistaken for again pressure or dismissed as “old age”, and never picked up by medics and handled.

Many individuals are left unable to work. If undiagnosed, osteoporosis will result in additional fractures and incapacity – and it may well kill.

Improved entry to screening for osteoporosis by a specialist clinic would see folks identified faster and prescribed life-saving drugs that may halt the bone illness and enhance bone well being.

Dr Nicky Peel, a specialist in bone drugs and a trustee of the Royal Osteoporosis Society, stated: “Spinal fractures diminish people’s quality of life, leading to a devastating loss of independence and confidence.

“These fractures interfere with people’s ability to perform almost all daily tasks involving bending and standing, washing up, cooking and getting dressed.

“Most osteoporotic fractures happen as a result of an injury, but the trigger can be incidental, such as a cough or sneeze, or holding a wriggly grandchild. The bone usually heals within six weeks, but people can be left with long-term issues including pain and loss of height.”

She added: “Spinal fractures are a major driver of people in their 50s leaving the workforce, or reducing their hours, and people with a spinal fracture visit their GP an additional 14 times in the first year compared with the year before.

“GP training includes relatively little on musculoskeletal problems

“When someone visits their GP with back pain, it is commonly written off as the ‘wear and tear’ of ageing, and painkillers are recommended. Too many people are falling through the cracks as GPs mistake the symptoms.”

She defined: “Fracture Liaison Services would pick up people who have spinal fractures linked to osteoporosis so that these patients can be subsequently treated.

“Finding out about a spinal fracture can make a difference between no treatment, or standard or powerful treatment. This would prevent many patients suffering with future fractures which cause immobility, chronic pain, lost independence, lost quality of life, and even loss of life.”

Spinal fractures are a strong predictor of subsequent fractures within the backbone and in addition different elements of the physique such because the hip.

As many as 25 per cent of hip fracture sufferers die inside a 12 months. Hip fractures themselves price the NHS £2billion and take up over a million acute hospital mattress days a 12 months.

Dr Peel added: “There is a perception among GPs that NHS guidance discourages routine imaging for ‘back pain’, though it is important where osteoporosis is suspected.

“This has created a barrier in GP surgeries to referral, identification, and treatment for osteoporosis. We need to address under-treatment.

“The good news is that further spinal fractures are preventable.

“A range of medications are available which are highly effective in reducing the risk of further fracture by 50 to 80 per cent.”

Research reveals Fracture Liaison Services scale back the chance of a repeat fracture by as much as 40 per cent.

Broken bones are the fourth largest reason for demise and incapacity, and the second fundamental trigger for admission to A&E at hospitals.

Some 3.5 million folks within the UK undergo with the silent situation, however like these sufferers with spinal fractures, most are undiagnosed, even when they've a fracture elsewhere.