oonpig Group has revealed a leap in gross sales because it upped the costs of its greetings playing cards, however stated shoppers have been shopping for fewer playing cards and sending cheaper items.

The on-line greetings playing cards and items large noticed its income decline because it notched up larger prices.

It reported a 5.2% enhance in its group income within the 12 months to the tip of April, in comparison with the earlier 12 months, to £320.1 million from £304.3 million.

It got here as the common order worth, throughout its UK web site and Netherland’s model Greetz, jumped from £7.70 to £8.20, which displays a rise in card costs and fewer promotional reductions, the corporate stated.

The overwhelming majority of gross sales come from current moderately than new clients, the platform stated.

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But common promoting costs for items, like flowers, chocolate, wine and champagne, declined throughout the 12 months as shoppers opted to ship cheaper items to family members amid value pressures.

Furthermore, order numbers throughout the net playing cards manufacturers fell by practically 15%, which Moonpig stated was partly pushed by the financial downturn from October following the risky mini-budget.

It additionally mirrored Royal Mail strikes impacting buying and selling within the lead as much as Christmas, with postal staff strolling out up and down the nation.

We are innovating to distinguish and elevate Moonpig playing cards with embedded video messages, personalised content material and the power to incorporate a present expertise throughout the card

Moonpig noticed its reported pre-tax revenue decline by 12.6%, from £40 million to £34.9 million over the 12 months.

The agency stated this was due to larger prices, because it acquired an experiences arm and invested extra in know-how, and being impacted by larger rates of interest.

Revenues within the first half of its new monetary 12 months will develop at a low single-digit share price, “in the context of the current macroeconomic environment”, Moonpig stated.

Chief government Nickyl Raithatha stated: “We are innovating to differentiate and elevate Moonpig cards with embedded video messages, personalised content and the ability to include a gift experience within the card.

“As the clear online leader in greetings cards, Moonpig Group is well positioned to benefit from the long-term structural market shift to online.”