Google is in talks with main music labels to license artists' voices and tunes for AI-generated songs, in accordance with a report.
The tech big has mentioned the prospect with Universal Music and Warner Music, the Financial Times stated.
It may reportedly see a instrument developed permitting followers and creators to make tracks utilizing recognisable vocals and melodies legitimately by paying the copyright homeowners, with artists in a position to choose out.
The newspaper stated talks between Google and Universal Music - which has the likes of Taylor Swift, Drake, Ariana Grande, and Billie Eilish on its books - are at an early stage.
No product launch is believed to be imminent, and not one of the firms talked about would touch upon the report when contacted by Sky News.
It comes as labels, artists, and followers alike grapple with the prominence of "deepfake music", which has change into more and more convincing as generative AI instruments change into extra highly effective and accessible.
Sky News has reported on examples of a fake The Weeknd-Drake collab, a new cover by Michael Jackson, and Kanye West belting out some country tunes.
It's led to requires applicable guardrails within the business, although some artists are embracing it, with Canadian star Grimes already letting followers entry her GrimesAI "voiceprint" to make songs that sound like her personal.
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Earlier this 12 months, Universal Music stated individuals should select "which side of history" they wish to be on - on the aspect of artists and followers or "deep fakes, fraud and denying artists their due compensation".
The Grammys, the music awards present, has advised the business might want to adapt to the tech, with any work generated utilizing AI to be made eligible for entry.
Concerns round AI are a sizzling matter throughout the inventive industries, with fears it could be used to replace actors and writers a huge driver of strike action in Hollywood.
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