Netflix has been cracking down on password sharing, prompting outrage from its customers, with many threatening to boycott the streaming service. Netflix has just lately applied recent guidelines in over 100 international locations, together with the UK, which might ban folks not dwelling underneath the identical roof to share passwords. Alternatively, those that nonetheless want to share an account with people from a unique family can go for the 'paid sharing' choice, which comes at a price of £4.99/month ($8/month within the US).

Netflix, being a multi-billion greenback firm, has said the necessity to make substantial investments in new content material.

However, many customers have expressed their frustration on social media, with some even deleting their accounts.

Critics argue that Netflix is treating them like youngsters, whereas others have used the hashtag 'Cancel Netflix' in tweets displaying their determination to sever ties with the streaming big.

This ban has been rolled out to 103 international locations, together with the UK, the US, France, Germany, Australia, Singapore, Mexico, and Brazil.

It was initially examined in Peru, Chile, and Costa Rica final yr.

Research agency Digital-i estimates that roughly 1 / 4 of Netflix's 15 million subscribers within the UK share their passwords.

One person posted to Twitter: "Sorry however us as customers ought to #Boicot Netflix and complain even delete accounts so they do not power us to this. I pay additional to make use of 4 gadget it should not matter how I used them."

Another stated: "I'll simply delete @netflix tbh, the platform is not even that good and there is so many different streaming companies. @netflix is about to go the way in which of blockbuster."

And one added: "Let them delete the account I share with household. I'm keen to wager this backfires on Netflix large time lol."

Others fumed concerning the costs through the ongoing value of dwelling disaster.

One UK-based person stated: "Netflix is not even that low cost anymore, and the price of dwelling and so forth imply subscriptions shall be one of many first issues to go. Stupid determination."

Another merely posted: "Time to delete Netflix perpetually f***in scammers."

Netflix's phrases of service required customers to reside in the identical family, however no motion was taken to implement this till 2023.

This week, the corporate started emailing UK customers sharing their accounts with non-household members.

It says: “Your Netflix account is for you and the people you live with – your household.

“You can easily watch Netflix on the go and when you travel – either on your personal devices or a TV at a hotel or holiday home.”