The new chief government of Future is to sever ties with its business-to-business operations in a sign of his plans for the proprietor of Marie Claire and the GoCompare value comparability platform.

Sky News has learnt that Jon Steinberg, who took over because the media group's CEO in April, has employed funding bankers to discover a disposal of belongings together with SmartBrief, a digital publication supplier which serves thousands and thousands of company executives.

City sources mentioned on Wednesday that Future had employed JEGI Clarity, a media-focused advisory agency, to gauge curiosity from potential bidders.

One added that the sale course of would embody the bulk, if not all, of Future's B2B operations, reflecting Mr Steinberg's intention to refocus the corporate on its consumer-facing manufacturers.

Its different B2B belongings embody IT Pro, Music Week, the Technology Leaders Summit and TV Tech, which targets broadcast and media manufacturing professionals.

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The worth of SmartBrief is unclear, together with whether or not Future hoped to safe a big premium to the $45m it paid to amass the enterprise in 2019.

Mr Steinberg arrived at Future within the wake of a pointy decline within the firm's worth, with the shares having halved over the last 12 months.

Its outstanding client manufacturers embody the soccer journal FourFourTwo, The Week and Country Life.

Mr Steinberg changed Zillah Byng-Thorne, the corporate's long-serving chief, whose boardroom portfolio now contains the manager chair position at M&C Saatchi, the London-listed promoting company.

A spokesman for Future declined to remark.