Bosses from Mid and South Essex Integrated Care System stated getting critical about bone well being is not going to solely allow sufferers to proceed their regular lives but in addition guarantee higher use of NHS assets.

It has ended the postcode lottery and boosted companies in its area by committing to offer everybody entry to specialist clinics known as Fracture Liaison Services. The transfer, costing £350,000, will forestall lots of of osteoporosis-related fractures every year and “unlock gains worth millions”, say specialists.

These clinics diagnose osteoporosis and prescribe remedy that may halt the brittle-bone illness. Without detection and remedy, it may well result in incapacity and even dying.

The Sunday Express and Royal Osteo­­porosis Society is campaigning for enhancements in prevention and care, and has been backed by senior Conservative Damian Green.

In an internet video, the MP for Ashford and former deputy PM to Theresa May, stated: “I am very pleased to support the Sunday Express campaign to make sure that we treat osteoporosis better. It’s an increasingly important and damaging disease, and if we spent something like £40million on Fracture Liaison Clinics, then we would save millions more.

“It would also make sure that people who do have a fall can recover fully and lead a full life. It’s a very important campaign for millions.”.

The workforce from Mid and South Essex Integrated Care System additionally praised the marketing campaign, saying: “It has been really powerful. It is helping to do what we want to do in the NHS – shift towards prevention.”

Each 12 months within the area there are round 1,800 to 2,000 hip fractures. Assistant medical director Dr Peter Scolding stated: “We’re hoping we’ll save at least 500 fractures each year. That’s a huge impact for those who have them and their families.

“For us, it also means all the care and resources that would have gone to look after those people could now be re-purposed to other things.”

The built-in care system, which delivers joined-up well being and care companies, is investing the cash upfront to reserve it down the road.

The ROS says there's a return on funding of £3.26 for each £1 spent on the clinics.

The Better Bones marketing campaign is looking on the Government to take a position an additional £30million a 12 months to enhance the standard and protection of companies.

We are additionally calling for all over-50s to have entry to bone specialists at these clinics, and for a Fracture Tsar in every of the 4 nations.

We have received the backing of 240 MPs and friends, charities, medical unions and enterprise leaders. More than 800 docs have signed a letter calling for the modifications.

Craig Jones, of the ROS, praised the workforce from Mid and South Essex, including: “But 41 other health authorities have yet to act, which is why we need a mandate from Government.”