Sadiq Khan was on the centre of a race row after his official web site revealed a photograph of a white household and stated they don't "represent real Londoners".

The Labour politician confronted calls to apologise after the message appeared in a information on the best way to painting the "brand" of the London Mayor on the Greater London Authority (GLA) web site.

A spokesperson for the London Mayor insisted the caption was added "in error" and "doesn’t reflect" his views.

The image reveals a white couple and their two kids out and about within the capital with the London Eye and the Palace of Westminster within the background.

The caption learn: "Doesn't represent real Londoners."

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The information, titled "Look Book – Mayor of London Brand Guidelines", was taken down after the image caption was reported by The Mail on Sunday.

Tory London mayoral candidate Susan Hall known as on Mr Khan to make an apology.

She stated: "All Londoners are real Londoners, no matter their ethnicity, and Sadiq Khan needs to apologise and stop these desperate, politically-motivated attempts to divide people."

Tory MP Steve Tuckwell, who represents Uxbridge and South Ruislip, stated: "Shocking evidence that Labour's London Mayor Sadiq Khan wants to divide people across London - Khan is out of touch and needs to go."

The information opened with the phrases "A City For All Londoners" and promised to attraction to "everyone no matter, their age, gender, sexual orientation, ethnicity, religion, disability or family make-up".

A piece gave element on the "best images of the Mayor", together with over 20 photos of Mr Khan.

It stated: "He should be shown interacting in real and relatable environments."

It additionally made a veiled reference to Mr Khan's predecessor Boris Johnson, warning towards utilizing pictures of a bus venture by the Tory politician.

It stated: "Never use images from the previous administration such as the 'new bus for London'."

A spokesperson for the Mayor of London stated: "The photo caption was added by a staff member in error, and doesn’t reflect the view of the Mayor or the Greater London Authority.

"The doc has now been taken off the GLA web site and is being reviewed to make sure the language and steerage is suitable."