Streaming big DAZN strengthens girls's sports activities push with ata soccer deal

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DAZN Group, the streaming service owned by Sir Len Blavatnik, is shopping for a girls's soccer content material platform amid burgeoning international curiosity within the sport.

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Sky News has learnt that DAZN has struck a deal to accumulate ata soccer, which is backed by the Miami-based sports activities funding agency 777 Partners.

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City sources mentioned the deal may very well be introduced publicly as early as Tuesday afternoon.

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The value that DAZN was paying for its newest acquisition was unclear, though one insider described it as a "nominal sum".

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Ata soccer, which was based by Hannah Brown and Esmeralda Negron, has partnerships with quite a few broadcasters and rights-owners, and permits viewers to look at matches from the Italian girls's high flight and the UEFA Women's Champions' League.

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The timing of its buy by DAZN - which is 24 hours earlier than England play Australia for a spot within the Women's World Cup Final - underlines the rising international curiosity in girls's soccer.

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In latest months, DAZN has launched into a collection of offers to diversify its companies additional past sports activities streaming.

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The firm, which has been linked with a bid for packages of Premier Legue rights within the subsequent broadcast public sale, has simply introduced a partnership with Fanatics, the licensed sports activities merchandising enterprise.

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It can be increasing quickly in areas similar to sports activities gaming and betting.

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Media analysts imagine DAZN is among the many most reasonable strategic companions for Walt Disney's ESPN subsidiary, which the American leisure big has indicated it can discover alternate options for.

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One analyst mentioned DAZN's presence in 230 markets, 12 of which - together with France and the UK - are seen as core, may very well be complementary to ESPN's footprint.

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DAZN declined to remark.

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