esco has develop into the primary retailer to cowl the price of VAT on its vary of interval pants, following an business marketing campaign calling on the Government to take away the 20 per cent tax that applies to the product.
The 20% discount in worth brings the pants in keeping with different interval merchandise which have been exempt from VAT since 2021, the supermarket stated.
The everlasting discount in worth is throughout all eight strains of Tesco’s own-brand F&F interval pants, with a three-pack decreased to £14.40 from £18.00 and a single pack of pants decreased to £6 from £7.50.
The announcement comes after Tesco joined the Say Pants To The Tax marketing campaign, calling on the Government to reclassify interval pants as a interval product fairly than clothes to ensure that them to be exempt from VAT.
Marks & Spencer wrote an open letter to the Financial Secretary in partnership with interval underwear model Wuka earlier this month, calling for the elimination of VAT from the pants.
Tesco group communications director Christine Heffernan stated: “We know that the cost of buying essential period products can be a real struggle for many people. And we want to do our bit to help by covering the cost of VAT on period pants, helping to make this more sustainable option more affordable for customers.
“We were the first retailer to cover the cost of VAT on period products in 2017 and we’re proud to be helping customers again by covering the cost of VAT on period pants now, to make them that bit more affordable.”
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