Tony's Chocolonely has launched a authorized mechanism to stop shareholders from rolling again on the corporate's sustainability pledge.

The new governing construction entails "golden shares" to guard the chocolate firm's intention of eradicating inequality and exploitation within the business, no matter future shareholder constructions.

It will likely be overseen by three impartial "mission guardians" - entrepreneur Seth Goldman, British-Nigerian presenter Ikenna Azuike and former Tony's board member Anne-Wil Dijkstra.

The measures, which will likely be signed off right now, can even enable the trio to carry the corporate's management to account in the event that they consider there was a breach of Tony's mission-related obligations.

If working with senior administration fails to unravel the issue then they'll escalate their issues publicly or refer the matter for authorized investigation and arbitration on the Enterprise Chamber of the Court of Appeal in Amsterdam.

Mr Goldman stated: "I've learnt from my own experience that even when we create companies with the highest aspirations in mission, times change, people change, new people come in, and organisations change too, so no mission is guaranteed.

"I hope we will function advocates for all folks and communities world wide which might be served and supported by Tony's 5 sourcing ideas.

"Like anything new and unproven, I'm sure we will learn along the way. But I also hope our approach can become a model for other purpose-driven brands."

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Tony's chief government Douglas Lamont stated he hopes the transfer will encourage different manufacturers to "look more closely at what they can do to secure their mission too".

He added: "A growing number of purpose-driven companies are looking for ways to secure their impact models at the core of their business permanently and irrevocably, independent of shareholder structure."