Here’s what £15 would have purchased you 15 years in the past – in comparison with now. In 2008, primarily based on the common UK worth on the time, you possibly can've anticipated to get the most effective a part of seven pints to your cash – however now you’d be fortunate to get three and a half.

Back then, you’d get 14 litres of petrol for £15 – nevertheless, you’d get round three-quarters of that now, at 10.8 litres.

And when you’d get someplace between one, and one and a half, parts of fish and chips now, again then you definately would have had greater than you possibly can ever eat in a single go – a whopping six parts.

The findings have been revealed by SMARTY cell, which has launched their new SIM plans, together with 150GB of knowledge for £15.

Elin McLean, SMARTY’s common supervisor, mentioned: “We live in an era of shrinkflation and rising costs, and £15 doesn’t go nearly as far as it used to.

“Everything from the cost of milk through to lotto tickets has increased in price compared to 15 years ago.

“We are constantly reviewing our plans to give more to our customers – increasing the value of our offering, and not the price.”

The examine additionally discovered a pint of milk in 2008 would have set you again lower than 50p – greater than doubling to £1.05 right this moment.

Even tickets to the National Lottery aren’t immune – the place it used to value £1 for an entry, that now stands at £2.

And a Mega Millions rule change in 2017 additionally led to greater jackpots for winners – however lowered the chances of profitable within the first place.

The cell model additionally commissioned analysis of two,000 adults, which discovered 86 p.c are fed up of pre-packaged objects in outlets shrinking in measurement, however not in worth.

Chocolate bars have been deemed probably the most irritating product to come across this (37 p.c), adopted by crisps that appear to include “mostly air” (31 p.c).

The identical quantity are fed up at broadband or TV suppliers placing their costs up on the drop of a hat.

And 15 p.c have even observed a complete wipeout – as their rest room rolls appear to be shrinking in measurement, in line with the OnePoll.com figures.

As a consequence, 82 p.c consider too many manufacturers are taking their prospects as a right – and 86 p.c assume they need to be doing extra to help consumers presently, not much less.

Overall, adults consider utilities provide the worst worth for cash (39 p.c) – adopted by groceries (36 p.c) and automobiles (23 p.c).

A bit of below a fifth (17 p.c) really feel ripped-off by cell phone contracts, and 16 p.c are fed up with mark-ups when eating out.

In reality, half of Londoners (50 p.c) have stopped utilizing items or providers within the final 12 months as a consequence of worth rises or getting much less worth for cash.

And it was additionally Londoners popping out high (38 p.c) when it comes to having much less disposable earnings now than they’ve ever had earlier than – with millennials topping the desk (38 p.c) for a similar factor.

However, with power payments anticipated to fall in October, they’ll be hoping to see some enchancment of their monetary circumstances.