A £10bn funding from water corporations to cease sewage spills will likely be paid for by prospects via "modest increases to their bills".
Ruth Kelly, chair of Water UK, advised Sky News that water companies will present a "huge multi-billion down-payment" to start out "the biggest transformation project since Victorian times".
She added: "The way the system works is that over the lifetime of the assets, customers do pay that money back in modest increases in their bills."
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Ms Kelly stated that over the past ten years water payments have fallen for most individuals and "research shows us that customers are prepared to pay a little bit more to see this sort of investment undertaken".
Speaking to BBC Breakfast, she stated prospects will likely be contributing to the works for 50 years "or perhaps even longer, maybe up to 100 years".
It comes amid outrage over the multi-million pound bonuses and dividends paid to water firm bosses despite huge levels of untreated sewage being pumped into the UK's rivers.
Earlier, trade physique Water UK pledged to invest £10 billion to clean up their act and stated campaigners had been "right to be upset" because it issued an apology.
But critics have questioned why companies aren't paying to repair the issues themselves, with musician and clear river campaigner Feargal Sharkey saying the announcement is "nothing to celebrate whatsoever".
Asked why prospects are having to place their arms of their pockets when water corporations paid £1.4 billion in dividends final yr, Ms Kelly advised Sky's Ian King "dividends have been at very low levels compared to other sectors".
She added: "As a sign of the seriousness with which the companies are taking this issue, all water company CEOs have come together and they said they're not going to pay a single penny in bonuses out of customer funds this year."
Sewage spills will not be fully eradicated
There had been 301,091 sewage spills in 2022 in England, a mean of 824 a day, in line with Environment Agency figures.
A string of latest high-profile incidents, together with a sewage discharge at a picturesque beach in Cornwall, have fuelled disgust over the difficulty.
Water UK stated the £10bn comes along with a earlier dedication to speculate £3.1bn, and will likely be spent this decade.
This can pay for measures together with enlarging and enhancing pipes and putting in the equal of 1000's of Olympic-sized swimming swimming pools underground to carry surges in rainwater that might in any other case overload the system.
The bundle goals to chop sewage overflows by as much as 140,000 annually, in comparison with 2020 ranges.
But Ms Kelly admitted sewage spills will not be stopped fully due to the Victorian-era design of the system.
"You wouldn't design a system like that today, but that is the system we've got. And it is going to take time to put that right," she stated.
"We won't get to a situation where they (sewage spills) all disappear but we are going to make a dramatic impact on the harm by spills."
Read More:'No end in sight' for sewage dumps as Environment Agency figures show year-on-year increase
Plans 'do not go far sufficient'
The chief of the Liberal Democrats, Ed Davey, stated Water UK's apology and plans "don't go far enough".
"For years water companies have arrogantly dismissed the public's fears of rivers, lakes and coastlines being damaged by sewage discharges," he stated.
"This announcement does nothing to match the billions water firms have paid out in dividends to overseas investors, or stop their CEO's being handed multi-million pound bonuses."
Mr Davey, whose social gathering made significant gains in the local elections after placing sewage dumping on the coronary heart of their marketing campaign, additionally referred to as on Environment Secretary Therese Coffey to apologise.
He stated: "This Conservative government has been pathetic on stopping sewage discharges into rivers, and every Conservative MP owes their constituents an apology for voting against tougher action. It says a lot when profiteering polluters have the decency to apologise, yet the government refuse."
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