It appeared simply the tonic for the London inventory market.

The City has been participating in a interval of introspection because it tries to fathom why plenty of prime corporations have abandoned London for New York.

It has additionally prompted the federal government to suggest changing the UK's listing rules to make London a extra engaging vacation spot for corporations to checklist.

So news {that a} Turkish entrepreneur had chosen the London Stock Exchange as the suitable vacation spot to drift his sources firm was, unsurprisingly, heralded as an ideal increase.

WE Soda, the world's largest producer of soda ash - a necessary ingredient in glass manufacturing and likewise used within the manufacture of detergents and in chemical and industrial processes - would have been valued at round $7.5bn (£5.9bn), making it the most important UK flotation of the 12 months and probably placing the corporate into the FTSE 100.

Unfortunately, only a week after the IPO was confirmed, the plug has been pulled.

Alasdair Warren, the chief govt of WE Soda, mentioned that, when the corporate had issued an 'intention to drift' announcement some weeks in the past, the agency had been "encouraged by the breadth of investor engagement globally and the subsequent interest from prospective investors".

But Mr Warren, a former head of company and funding banking at Deutsche Bank in London, added: "The reality is that investors, particularly in the UK, remain extremely cautious about the IPO market and this extreme investor caution in London meant that we were unable to arrive at a valuation that we believe reflects our unique financial and operating characteristics.

"As a consequence, we've got determined to cancel our IPO on the London Stock Exchange.

"Notwithstanding this decision, our strategic priorities remain the same - our relentless focus on sustainability and safety, delivering on our growth projects in Turkey and the US."

Cue a lot wailing and gnashing of enamel and commentary about what a blow this was to the London market.

Now the mud has settled, although, it's clear that there was extra to this resolution than simply investor warning - because the second a part of Mr Warren's assertion suggests.

Stock market traders in London, as Mr Warren nicely is aware of from his previous profession in banking, have been scalded too many occasions lately by corporations coming to market boasting apparently attractive prospects.

Examples from latest years embody the e-commerce group THG and Dr Martens. Shares of each now languish deep beneath their flotation worth. So do these of different high-profile flotations of latest years - together with Moonpig and Deliveroo.

Accordingly, corporations trying to come to market have to do an ideal deal extra to persuade traders to purchase their shares.

And, that, in the end, comes all the way down to valuation.

Stock markets, in essence, contain a worth discovery course of wherein consumers try to determine the value at which distributors are ready to promote and the place distributors attempt to set up the value at which they are going to discover consumers.

What seems to have occurred within the case of WE Soda is that the present proprietor of the enterprise, the industrialist Turgay Ciner, appears to have needed an excessive amount of.

On the face of it, WE Soda had an excellent story to inform. It claims to be the most important and one of many lowest value producers of the world's tenth most consumed industrial ingredient, boasting spectacular working margins of 60%.

Its progress prospects have been additionally enviable: the enterprise was trying to greater than double its whole soda ash manufacturing from 5 million tonnes per 12 months to 11 million tonnes per 12 months by the top of the last decade.

The firm assumed that these metrics have been adequate to justify searching for a premium in opposition to its sector friends akin to Solvay, the €11.4bn Belgian firm, which is valued by the market at an enterprise worth (an organization's inventory market valuation bearing in mind its debt) of 4.6 occasions its anticipated EBITDA (earnings earlier than curiosity, taxation, depreciation and amortisation).

At a inventory market valuation of $7.5bn, WE Soda was an enterprise worth of greater than 7 occasions its anticipated EBITDA this 12 months.

That was a valuation too wealthy for the market's blood and significantly at a time when soda ash costs have been pumped up by inflated demand following the reopening of economies around the globe post-pandemic. There have been loads of indicators of soda ash costs coming off the boil and significantly with new provides changing into obtainable around the globe.

None of that is to decry WE Soda. It is clearly a good enterprise with thrilling progress prospects and which - one other key promoting level in an environmentally-conscious investor group like London's - might level to some stable credentials in sustainability.

But, in the end, consumers weren't ready to pay the value that the vendor - Mr Ciner - was on the lookout for.

That's not a sign that traders have been being overly cautious or, essentially, the blow to the London market that some have advised.