WhatsApp is including the Twitter-like potential to observe accounts exterior your private contacts.

The new characteristic will likely be in a brand new part of the app known as "updates", separate out of your current personal chats, and behave equally to news feeds on different social media platforms.

Rather than needing so as to add a contact through their telephone quantity, customers will be capable of seek for people and organisations they could prefer to observe - together with sports activities groups, authorities officers, and accounts devoted to hobbies and pursuits.

Owners of followable pages, dubbed "channels", may even be capable of invite individuals to affix utilizing direct hyperlinks.

WhatsApp proprietor Meta mentioned Premier League winners Manchester City and the World Health Organization had been amongst those that had signed up - and finally anybody will be capable of make their very own channel.

Posts from channels can embrace textual content, images, movies, and polls, and can seem within the new updates tab alongside standing updates that individuals can already submit for his or her contacts to see.

When you faucet into an replace in your feed, channels will look very similar to a traditional WhatsApp chat - simply with out the flexibility to message again.

What occurred to 'personal messaging'?

Meta described channels as a "private broadcast service", with web page homeowners and followers each having their telephone quantity and profile photograph hidden from view. Channels also can decide out of being findable through search.

Updates will solely be saved on Meta's servers for as much as 30 days, after which they'll disappear.

However, channels is not going to include the identical end-to-end encryption that WhatsApp's chats are recognized for.

Meta mentioned because the aim of channels was to achieve a large viewers, that exact privateness assure - which prevents anybody exterior a chat from accessing its messages - did not have the identical enchantment.

It mentioned it might take into account including end-to-end encryption for some channels in particular circumstances.

"We do think there are some cases where end-to-end encrypted channels to a limited audience might make sense, such as a non-profit or health organisation, and we're exploring this as a future option," the corporate added.

While a lot of the performance of channels could sound much like the early days of Facebook and Twitter, Meta additionally insisted personal messaging would stay WhatsApp's "first priority".

The firm has already revealed it's engaged on a new Twitter-like platform for text-based updates.

Channels will roll out initially in Colombia and Singapore, and can come to different international locations together with the UK within the "coming months".