In 2017 it was extensively reported Phillip Schofield renewed his "golden handshake" contract with ITV for someplace within the area of £650,000.
It was a deal to create a number of programmes with the channel.
As one of the vital common faces on British tv, ITV wished to maintain their man.
After all, what would This Morning be with out Phil and Holly?
The pair - together with Ant and Dec - have at all times been the channel's golden youngsters.
Latest as questions mount:ITV investigated affair but pair 'repeatedly denied' itEamonn Holmes says Schofield 'took us for fools'
Regularly profitable awards, the nation's hottest presenters is usually a tight bunch.
Tales of post-National Television Award hangovers had been advised reside on air every January on This Morning.
This made them actual and their straightforward, relatable fashion was a part of why viewers loved watching.
But no quantity of quaffed champagne might match the headache Phil is waking as much as this weekend.
Dropped by his agent. Ditched by ITV. It's seemingly his profitable promoting partnerships can be subsequent.
His profession - his success - has at all times been constructed on his openness and heat.
The presenter's admissions of deceiving his bosses, and secretly having a relationship with somebody a lot youthful and his skilled junior, had been stunning.
They are an open admission of the secrets and techniques and lies he was keen to inform as a way to get away with what was clearly inappropriate behaviour.
Will this kill off his profession? It ought to.
In any office, there are, today, strict guidelines to stop individuals in senior roles from taking benefit.
Rules designed to guard.
Regardless of whether or not it was "consensual" and "unwise, but not illegal" - as Schofield places it - it's in regards to the stability of energy.
For that motive, it isn't solely Schofield however ITV who now have to do some soul looking out.
Who knew what? Were they extra keen to show a blind eye as a result of he was their star flip?
Read extra:Schofield admits affair and steps down from ITVPresenter and agent's statements in fullNew This Morning presenters announced after exitTimeline of how rift with Willoughby unfolded
For these of us who grew up loving watching him within the BBC's Broom Cupboard whereas consuming chocolate biscuits after faculty, for members of the LGBTQ neighborhood who had been proud to have such a number one determine in tv overtly come out as homosexual, for all those that simply thought on This Morning he was a pleasing distraction as you ate your toast - it's all depressingly seedy to learn.
Will movie star friends like Ant and Dec stand by him?
He has gone from being one of the vital well-known faces on British tv, identified and beloved by thousands and thousands, to standing alone.
The presenter might be hoping an apology and mendacity low for a time can be sufficient to maintain viewers on aspect.
But proper now it is laborious to see how he comes again from this.
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