The UK information watchdog is wanting right into a cryptocurrency scheme launched by OpenAI boss Sam Altman that gives digital cash in trade for eyeball scans.
It comes after the billionaire entrepreneur, whose artificial intelligence firm created ChatGPT, helped launch Worldcoin in cities around the globe on Monday.
The undertaking offers folks the possibility to stare right into a silver orb - which takes an iris scan - to obtain free tokens.
Mr Altman described it as a "global financial and identity network based on proof of personhood", which he stated is "especially important in the AI era".
But it has been criticised as dystopian, in addition to posing potential safety dangers.
The Information Commissioner's Office, which upholds UK information privateness rights, stated it might study the enterprise.
"We note the launch of Worldcoin in the UK and will be making further enquiries," a spokesperson added.
What is Worldcoin, and the way does it work?
The undertaking is pitched as a way of digital identification that may assist distinguish people from AI on-line.
It's the work of an organization referred to as Tools For Humanity, which was co-founded by Mr Altman and Alex Blania.
Ahead of its launch, it attracted two million sign-ups.
London was among the many cities to host an eye-scanning website on Monday, with folks queuing as much as look into an orb.
Once an individual's iris is verified as human and never but signed up, they're assigned a "World ID" on Worldcoin's smartphone app and given a small quantity of cryptocurrency referred to as WLD.
This so-called "orbing" course of is being deployed to 35 cities throughout 20 nations - however nowhere within the US, the place regulatory considerations are holding up the forex's rollout.
People can discover a pop-up website near them on the Worldcoin web site, with all three UK places in London.
Why would anybody need this?
Mr Altman has stated the undertaking will assist people sustain in an financial system set to be reshaped by AI.
Not solely will it assist inform folks and machines aside, he believes it may assist their funds in the true world as expertise takes "more and more of the work".
Speaking to Reuters, he prompt it may very well be used to confirm folks eligible for advantages and cut back fraud.
"We need to start experimenting with things so we can figure out what to do," he added.
The Worldcoin web site says it is also used as voter ID in elections.
Read extra:Who is AI power player Sam Altman?
How protected is it?
Privacy and safety are two of the primary considerations surrounding Worldcoin.
Vitalik Buterin, co-founder of crypto platform Ethereum, has stated iris scans might reveal private info resembling medical situations and that the orbs themselves might not be safe.
Anyone can apply to be an "orb operator" on the Worldcoin web site.
Those who're authorized are then given primary coaching and despatched an orb.
"We have no way to verify that it was constructed correctly and does not have backdoors," Mr Buterin stated.
He added that customers' telephones is also hacked, placing their World ID in danger, and stated - with simply 1,500 orbs in circulation and many individuals in much less developed nations not having a smartphone - billions shall be lower off.
Mr Blania, WorldCoin's chief govt, has stated blockchains - the web databases that file cryptocurrency transactions - can retailer them securely and guarantee no single entity can shut them down.
Will it catch on?
The idea appears unlikely to enchantment to anybody already sceptical of crypto, which faces tougher regulation in the UK following the collapse of major platform FTX last year.
A crackdown on companies advertising and marketing crypto belongings has since been launched by the Financial Conduct Authority.
Grzegorz Drozdz, analyst at funding agency Conotoxia, stated Worldcoin may battle to win over true believers.
He stated giving WLD tokens away to anybody who indicators up, which the corporate hopes will assist drive take-up, will devalue the forex in the long run.
"The price of cryptocurrency always depends on supply and demand," he stated, including WLD is unlikely to rival established tokens like Bitcoin or Ethereum.
WLD peaked at $3.30 (£2.57) in early buying and selling on Monday, in keeping with market tracker CoinGecko.
It stood at $2.01 (£1.57) on Tuesday morning.
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