Meta launched its new microblogging app Threads on Thursday, with boss Mark Zuckerberg reporting 30 million signal ups within the first day.

But can the tech firm, which additionally owns Instagram and WhatsApp, capitalise on latest adjustments at Twitter by proprietor Elon Musk which have alienated lots of its customers and advertisers?

Not content material with a battle on socials, Meta's multibillionaire proprietor additionally seemingly agreed to a cage fight challenge from his rival - although no date has but been set for that.

On the Sky News Daily, Sally Lockwood takes a more in-depth have a look at how Threads measures up in opposition to Twitter with tech commentator and journalist Chris Stokel-Walker.

Plus, Sally discusses the rivalry between Zuckerberg and Musk with Ben Little, affiliate professor of cultural politics on the University of East Anglia, who co-authored the e-book New Patriarchs Of Digital Capitalism: Celebrity Tech Founders And Networks Of Power.

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Annie Joyce - senior podcast producerAlex Edden - interviews producerDavid Chipakupaku - podcast promotion producerPaul Stanworth - editor