Adidas to be India’s package sponsor until 2028

The BCCI has signed a brand new partnership cope with international sportswear model Adidas, which can run until March 2028. A BCCI launch confirmed that Adidas would be the sole provider of all “match, training and travel wear” for the boys’s, girls’s and youth groups. The Indian staff will debut their new kits throughout the World Test Championship closing towards Australia on the Oval, beginning June 7.

“With its rich historical legacy in sports, world class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket,” Jay Shah, the BCCI secretary, stated.

Neelendra Singh, the General Manager of Adidas India, stated the deal marked a “historic moment” for the model.

“We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high quality performance products for our athletes,” Neelendra stated.

“We look forward to creating moments with our consumers through the most celebrated sport in India. Adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.

“With its wealthy historical past in sport by means of its long run and progressive agreements with the likes of World Champions AFA (Argentina Football Association), the All Blacks, Major League Soccer, and sports activities groups everywhere in the globe, the brand new partnership with the BCCI will additional improve the model’s presence throughout the area and strengthen its dedication in the direction of rising sports activities in India.”