Mars bars trialling paper wrappers in effort to chop plastic waste

May 30, 2023 at 6:54 PM
Mars bars trialling paper wrappers in effort to chop plastic waste

Mars bars are getting a brand new look as they trial a extra environmentally-friendly paper wrapper as an alternative of a plastic one.

The maker of the chocolate stated the brand new wrapper, accessible in Tesco shops, was a part of its exploration of a extra “sustainable future”.

Mars stated it aimed to make all its packaging “recyclable, reusable or compostable”.

Richard Sutherland-Moore, packaging knowledgeable at Mars Wrigley UK, stated the agency was exploring totally different wrapping concepts for all its confectionery.

For the Mars bar, he stated the problem was offering ample safety “whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste”.

The firm stated it was investing a whole bunch of thousands and thousands of kilos into its objective of decreasing plastic use by a 3rd.

Adam Grant, basic supervisor at Mars Wrigley UK, stated the trial of the Mars wrapper was “a big step to see how paper-based packaging works in everyday life”.

“From the test, we will derive insights for our sustainable packaging strategy,” he stated.

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Mars not too long ago achieved carbon neutrality for the primary time, which it stated it got here via carbon credit and emission reductions.

Tesco stated it was “delighted” to companion with Mars on the brand new wrapper.

The grocery store’s packaging growth supervisor, Andrew Flood, stated the trial aligned with its personal technique of “removing plastic and packaging in our business where we can, reducing it where we can’t, reusing more and recycling what’s left”.