Elvis Presley requested Priscilla Presley for assist to create iconic brand
Elvis Presley beloved adorning himself within the best fashions and most extravagant outfits. He was after all finest identified for carrying his iconic white jumpsuits, however he additionally beloved jewelry.
Over the years, he accrued rings, necklaces and watches value 1000’s of {dollars}.
Elvis had a particular connection to 1 batch of customized jewelry, nevertheless: the TCB brand. The lightning bolt and initials stood for “Taking Care of Business in a Flash”, and was one of many star’s mottos as he grew up.
During the late Sixties, Elvis determined he needed to present this motto a bodily kind and reward it, as jewelry, to his band, and members of his entourage the Memphis Mafia.
The authentic concept for the emblem did not come from Elvis, although; as an alternative, he sought assist from his spouse, Priscilla Presley.
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Priscilla regarded again on Elvis’ life again in 2022 whereas speaking to Vogue. During the chat, she identified the unimaginable TCB brand.
She defined: “I actually designed the TCB necklace. We were on a plane going to Memphis one day, and he said to me that he wanted to have something for the guys that made it just ‘for the guys,’ a piece of jewellery for TCB, specifically.”
As Priscilla mulled this over within the aircraft, it began to rain outdoors. And as she regarded out the personal jet’s window, she noticed one thing that impressed her.
“As it rained,” Priscilla stated. “A lightning bolt came across the sky. I looked at it, and I drew a lightning bolt, and then I put the TCB right on it.”
She confirmed Elvis and stated: “Is this what you mean?”
Priscilla stated he checked out it and replied: “Oh my God, this is it. This is what I want.”
Priscilla went on: “And the rest is history!”
Elvis went on to fee some rings and necklaces to be made, a few of which he gave to his nearest-and-dearest. The first was reportedly designed and gifted to JD Sumner, his shut good friend and backup singer.
But Priscilla was not fully thrilled with how issues turned out. She added: “I’ll be darned, I don’t have a patent on it.”