Elon Musk hints he’s about to switch Twitter’s blue fowl brand as he pushes ahead with plans for X app

Jul 23, 2023 at 5:21 PM
Elon Musk hints he’s about to switch Twitter’s blue fowl brand as he pushes ahead with plans for X app

Elon Musk says he might change Twitter’s blue fowl brand by Monday – as he pushes forward with plans to rebrand the social community as X.

In a sequence of posts on his account, the billionaire stated he deliberate to “bid adieu” to the Twitter model and “gradually, all the birds”.

The Tesla and SpaceX boss additionally shared a picture of him making an X signal along with his palms, and a brief promotional video of a flashing X brand.

It will probably be Mr Musk’s most vital change to the social media web site since he bought the platform for $44bn (£38bn) in October last year.

The world's richest man - who is on the verge of buying Twitter - entered the company's headquarters in San Francisco holding a sink.
Image:
Musk entered Twitter’s HQ in San Francisco holding a sink earlier than his takeover

But the change has been a very long time coming from the entrepreneur, who touted his plans for launching “X, the everything app” even before purchasing Twitter.

His thought is to mix messaging, social media, funds and a scarcity of reliance on advert income, into one tremendous app, just like the Chinese WeChat.

Teasing the launch of X in a sequence of posts on Twitter, he wrote: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.

“If a ok X brand is posted tonight, we’ll make go dwell worldwide tomorrow.”

He then shared an image of a black and white model of Twitter’s fowl brand – as soon as named “Larry T Bird” by Twitter co-founder Biz Stone – with the remark: “Like this, but X.”

An hour later, Mr Musk shared a brief video of an X brand.

Read extra:
What needs fixing on Twitter rival Threads?

Mr Musk’s transfer to alter Twitter’s brand to X comes as Twitter faces competitors from Meta’s new app, Threads, which was launched earlier this month.

Twitter responded by threatening to sue its rival tech firm – the proprietor of Facebook and Instagram – over alleged copyright breaches.

Mr Musk additionally lately launched his long-awaited synthetic intelligence start-up xAI in a bid to construct a substitute for ChatGPT.