6G Internet adverts criticised for ‘misleadingly implying’ existence of 6G

A broadband supplier has been slapped down by the promoting watchdog for misleadingly implying the existence of 6G.

6G Internet was the topic of a criticism about claims on its web site and in a leaflet.

6Ginternet.com displayed the corporate brand and the promise of “full fibre speeds at affordable prices”, with a whole web page devoted to “the 6G Internet story”, detailing how its community operates.

The web site additionally refers to “Wi-Fi 6 router benefits” as much as “40% faster than Wi-Fi 5”.

Similar claims had been made within the leaflet, which marketed a “better than half price sale” and a free router provide.

The complainant recommended the corporate’s very title implied the existence of a sixth-generation cell community, when the most recent obtainable normal stays 5G.

Regardless, 6G Internet advised the Advertising Standards Agency (ASA) it had offered broadband companies below its title with out complaints from prospects or different authorities since 2013.

The firm mentioned because it was clearly marketed as a house web supplier, providing “Wi-Fi 6 router benefits”, any shoppers would perceive it was not providing improved cell information speeds.

Somewhat confusingly, Wi-Fi generations use the same naming conference to cell community speeds – and are at the same level of their numbered lineage.

Read extra:
What is 5G and why does it matter?
Britons ‘still waiting to feel 5G benefits’

6G reference ‘more likely to mislead’

The ASA mentioned it understood the distinction in what 6G Internet provided and precise 6G information speeds, however warned shoppers would possible conflate them.

It additionally mentioned as various routers now again up their broadband functionality with 4G or 5G connectivity, cell and residential web expertise couldn’t be solely separated anyway.

6G Internet was additionally criticised for references to its “innovative network” that makes use of “fibre optic cables and wireless technology” slightly than the “old-fashioned copper wiring” and “out-of-date” gear most suppliers use.

The ASA mentioned it could make prospects suppose the agency provided a “more advanced” resolution that operated in a different way.

“We concluded that the name ‘6G Internet’ was likely to mislead in the context of its presentation in the ads,” it mentioned.

6G Internet was ordered to not run the advertisements once more in such a kind, and to not indicate a sixth-generation cell community really existed and might be utilized by shoppers.

Sky News has contacted 6G Internet for remark.