Pret ‘doubles’ low cost on subscription scheme to assist Britons save much more

Pret A Manger has introduced will probably be doubling the low cost it provides with its subscription service from 10 % to twenty %, rewarding “loyal” clients with much more value savings.

First launched within the UK in April this 12 months as an evolution of the Pret Coffee Subscription, Club Pret provides financial savings on the entire coffee store’s freshly-made meals, snacks and drinks.

The expanded subscription has been a success with clients up to now, with 17.8 million redemptions in its first three months, up 31 % year-on-year.

Club Pret subscribers take pleasure in discounted merchandise bought in-shop in addition to as much as 5 barista-prepared drinks per day for simply £30 monthly, whereas new subscribers will even get their first month half-price.

Pano Christou, CEO of Pret A Manger stated: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer.

“Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues.”

He added: “We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK.”

Club Pret is because of increase to clients within the US subsequent month, adopted by France in November and all different international markets from 2024.

Mr Christou added: “Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”

Additionally, all subscribers shall be robotically entered into a brand new competitors with an opportunity to win a 12 months of Club Pret without cost as an “extra thank you”.

The prize draw is open to present subscribers solely (subscribers as of 23:59 on Wednesday, August 23) and 20 annual subscriptions shall be up for grabs.

Club Pret is at the moment reside within the majority of Pret’s 446 UK retailers. People can join a subscription by way of the Pret App and get their first month’s half-price at £15.

Pret initially launched its subscription scheme in September 2020 at a worth of £20 a month after gross sales plummeted throughout the Covid lockdowns.

It raised the worth in March 2022 to £25 a month to account for ingredient worth inflation and the Government’s VAT improve, earlier than elevating it once more to £30 throughout its rebrand to Club Pret in April 2023.

According to the espresso chain, digital has been “critical” to Pret’s return to profitability and thanks largely to Club Pret, income rose 20.2 % within the first half of 2023 in comparison with the identical interval in 2022.

This included “record sales” weeks in May and June pushed by the expanded subscription’s early success.