Emma Raducanu and Djokovic ranked amongst highest earners as Federer falls off
Emma Raducanu and Novak Djokovic have appeared on Forbes’ listing of the world’s highest-paid tennis gamers for 2023. With Roger Federer retiring final 12 months, the Swiss star has now been faraway from the standings as he’s now not an lively participant. In his place, Djokovic has taken residence probably the most cash on and off the court docket whereas Raducanu has continued to rake within the money by her sponsors whereas spending many of the 12 months sidelined.
Djokovic has come out on prime within the listing of highest-paid tennis gamers this 12 months, dethroning previous rival Federer who’s now not counted since retiring. According to Forbes, the world No 2 has pocketed £30.4 million ($38.4 million) thus far this 12 months, with the bulk coming from his offers away from tennis.
On the court docket, the Serb has earned £10.6m ($13.4m) to this point this 12 months – boosted by the truth that he gained the primary two Grand Slam tournaments of the 12 months. And £19.8m ($25m) has come from Djokovic’s off-court manufacturers, because the 36-year-old has a long-time clothes sponsorship with Lacoste, counts Asics as his shoe sponsor, and in addition signed a cope with Waterdrop in the beginning of the 12 months.
Despite being sidelined since April, Raducanu has additionally made her approach onto the listing because the sixth highest-played tennis participant of the 12 months. The Brit gained simply 5 matches earlier than present process three totally different surgical procedures in May however her off-court endeavours have counted for £11.8m ($15m) of her £12.1m ($15.3m) earnings in 2023.
Since successful the 2021 US Open as a qualifier, the 20-year-old has signed model offers with the likes of Dior, Tiffany & Co., Evian, British Airways, Porsche and HSBC. During her time on the sidelines, Raducanu was seen at a Dior Cruise present in Mexico and on the Evian suite at Wimbledon final month.
Another teenage US Open champion is available in at quantity two on Forbes’ listing – Carlos Alcaraz. The world No 1 has earned £24.9m ($31.8m) thus far this 12 months, with £15.8m ($20m) coming away from the tennis court docket. Alcaraz has lengthy been a Nike athlete however manufacturers like Louis Vuitton and Calvin Klein have snapped him up since he gained in Flushing Meadows final 12 months and he’ll solely discover the demand rising after successful Wimbledon.
WTA world No 1 Iga Swiatek can also be reaping the rewards of being a younger champion, making £17.7m ($22.4m) thus far this 12 months. As properly as successful her fourth Major title on the French Open in spring, Swiatek has additionally expanded her off-court alternatives – switching to tremendous company IMG, making On her new clothes sponsor and extra not too long ago signing offers with Visa and Infosys. It means £11.1m ($14m) of her earnings have been off-court.
Daniil Medvedev has cashed in on a profitable season thus far, which has seen him win 5 titles. £10.3m ($13m) of his whole £15.9m ($20.1m) earnings have come away from tennis, because the world No 3 has offers with Lacoste, BMW and Bovet. He additionally launched the RawQ power bar model along with his spouse Daria and nutritionist Arina Kuzmina. Fifth on the listing is Rafael Nadal, who has been sidelined since January.
Like Swiatek, the Spaniard was additionally introduced as a brand new Infosys companion this week and signed a cope with Subway earlier this 12 months, showing in adverts with Steph Curry. His regular sponsors – which embrace Nike, Babolat and Santander – have helped Nadal pocket £11.1m ($14m) away from tennis, whereas his very restricted season noticed him earn £1.2m ($1.5m) on the court docket.
Coco Gauff is available in seventh on the listing behind Raducanu, with the American incomes £12m ($15.2m) this 12 months – £9.5m ($12m) by off-court offers. Casper Ruud is eighth with a extra even break up between his earnings, getting £5m ($6.4m) on the court docket and £6.3m ($8m) off it.
Naomi Osaka is one other participant who has been absent this 12 months – she not too long ago gave beginning to her first little one – although she earned £9.5m ($12m) by off-court offers. Jessica Pegula rounds out the listing, with the Adidas athlete taking residence £3.9m ($4.9m) by tennis and £4.8m ($6m) away from the game.