Viacom18 luggage BCCI digital and TV media rights for $720 million
Viacom18 has bagged the media rights – each digital and tv – to Indian cricket globally for INR 5963 crore roughly (USD 720.60 million approx.) for the interval 2023-27. These rights lengthen to all of the cricket the BCCI runs within the nation, worldwide and home, aside from the IPL.
Up towards two rivals, Disney Star* and Sony, Viacom18 bid the very best in each digital and linear TV classes, in an e-auction carried out by the BCCI on Thursday. In the digital class Viacom18 bid INR 3101 crore (USD 374.70 million approx.), and it bid INR 2862 crore (USD 345.90 million approx.) for tv rights.
Viacom18’s newest deal interprets to a mean per-match worth of INR 67.75 crore, which is 12.92% increased than the INR 60 crore Star India had paid the BCCI within the earlier cycle. For 2018-23, Disney Star, which was earlier Star India, had won worldwide rights to India’s video games for INR 6138 crore (then USD 944 million), for a complete of 102 worldwide matches. This time, the BCCI listed 88 worldwide matches for the rights interval.
BCCI secretary Jay Shah tweeted the news, on Thursday night.
Last yr, through the IPL media rights bidding, Viacom18 secured digital rights within the Indian subcontinent, and TV and digital rights throughout three international areas – Australia + New Zealand, the UK, and South Africa – for INR 23,758 crore (then USD 3 billion approx.). Disney Star had gained IPL TV rights within the Indian subcontinent on the similar public sale.
Viacom18 then pipped Disney Star to the worldwide media rights for the WPL, paying INR 951 crore (then USD 116 million approx.) for the interval 2023-27.
*ESPNcricinfo and Disney Star are a part of the Walt Disney Company.